Visual identity design for the independent music label Hawia Project, led by Thomas Michel, a PhD student in anthropology.
CULTURE
• Graphic design
• Motion design
• Print
2025
VISUAL IDENTITY FOR AN INDEPENDENT MUSIC LABEL
Hawia Project
Identity as a manifesto
This project brings together French, Moroccan and West Bank rappers around an album that is both artistic and political, with its income donated to associations serving the Palestinian people. This label was not a project like any other: it called for a visual identity that matched its commitment.
A radical graphic stance
As a freelance art director, I built the whole visual identity around three colours: black, white and the green of the Palestinian flag. Each shade carries a precise meaning, with no decorative colour. The illustration is drawn by hand in a grunge style, rooted in a visual tradition of resistance and far from the polished codes of commercial rap.
A logo between heritage and the contemporary
The logo combines two typefaces in deliberate tension. On one side, a typeface inspired by Fraktur, loaded with history, for the name Hawia. On the other, a tight geometric typeface for Project. This duality reflects the project’s cultural depth while asserting its current collective form.
Motion design, print and social media
Beyond the brand identity, I also produced the single artwork, motion design logo animations, reels for social media and print materials: T-shirts, labels, stickers and a collector’s USB edition.
Hawia Project shows my ability to develop a complete visual identity for an independent music label: consistent, committed and adaptable to every format.
Thank you to Thomas Michel for his trust throughout this project.