{"id":1217,"date":"2026-09-17T22:50:11","date_gmt":"2026-09-17T22:50:11","guid":{"rendered":"https:\/\/thibaut-abadie-garcia.com\/?page_id=1217"},"modified":"2026-09-17T23:13:44","modified_gmt":"2026-09-17T23:13:44","slug":"design-carte-des-boissons-chez-charles","status":"publish","type":"page","link":"https:\/\/thibaut-abadie-garcia.com\/en\/portfolio\/design-carte-des-boissons-chez-charles\/","title":{"rendered":"Design carte des boissons pour restaurant : refonte Chez Charles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1217\" class=\"elementor elementor-1217\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccba19f e-flex e-con-boxed e-con e-parent\" data-id=\"ccba19f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4218adc elementor-widget elementor-widget-text-editor\" data-id=\"4218adc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Apr\u00e8s un constat d&rsquo;une diff\u00e9rence entre la qualit\u00e9 du restaurant et la qualit\u00e9 de la carte, je me suis permis d&rsquo;apporter mon regard en int\u00e9grant certaines contraintes dans le design de cette carte des boissons :\u00a0<br \/>&#8211; garder le logo<br \/>&#8211; garder les m\u00eames couleurs<br \/>&#8211; reprendre les m\u00eames \u00e9l\u00e9ments visuels<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55b160a elementor-widget elementor-widget-image\" data-id=\"55b160a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/elementor\/thumbs\/detail-derniere-page-rtk3b6o7clkf48kj4r9xbgp2cwy0fk80se1nna7hgw.jpg\" title=\"d\u00e9tail derni\u00e8re page-carte-des-boissons-chez-charles\" alt=\"d\u00e9tail derni\u00e8re page-carte-des-boissons-chez-charles\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f81ba8 e-flex e-con-boxed e-con e-parent\" data-id=\"8f81ba8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ef1531 elementor-widget elementor-widget-text-editor\" data-id=\"1ef1531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>Projet personnel r\u00e9alis\u00e9 \u00e0 titre cr\u00e9atif, non command\u00e9 par l&rsquo;\u00e9tablissement.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3c273f e-flex e-con-boxed e-con e-parent\" data-id=\"f3c273f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4497797 e-con-full e-flex e-con e-child\" data-id=\"4497797\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b75aa03 elementor-widget elementor-widget-text-editor\" data-id=\"b75aa03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>GASTRONOMIE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f90eb15 e-con-full e-flex e-con e-child\" data-id=\"f90eb15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c9775 elementor-widget elementor-widget-text-editor\" data-id=\"d0c9775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2022 Direction artistique<br \/>\u2022 Design graphique<br \/>\u2022 Print<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e33cf1a e-con-full e-flex e-con e-child\" data-id=\"e33cf1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aecd817 e-con-full e-flex e-con e-child\" data-id=\"aecd817\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5213df4 elementor-widget elementor-widget-text-editor\" data-id=\"5213df4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3485bb e-flex e-con-boxed e-con e-parent\" data-id=\"a3485bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1f98a elementor-widget elementor-widget-heading\" data-id=\"ba1f98a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DESIGN DE CARTE DES BOISSONS POUR UN RESTAURANT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94439a8 elementor-widget elementor-widget-heading\" data-id=\"94439a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chez Charles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f17b41 elementor-widget elementor-widget-heading\" data-id=\"1f17b41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Illustration et mise en page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f232e33 e-flex e-con-boxed e-con e-parent\" data-id=\"f232e33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fa47b03 e-con-full e-flex e-con e-child\" data-id=\"fa47b03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a78833 elementor-widget elementor-widget-text-editor\" data-id=\"6a78833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Faciliter la lecture<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bb283a e-con-full e-flex e-con e-child\" data-id=\"2bb283a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0440266 elementor-widget elementor-widget-text-editor\" data-id=\"0440266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">En effet, l&rsquo;enjeu est faciliter la lecture pour le client, mais \u00e9galement de mettre \u00e0 la bonne place les produits phares de la carte. Ainsi, une bonne carte de restauration fait vendre et la diff\u00e9rence est g\u00e9n\u00e9ralement visible par le restaurateur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85a59de e-flex e-con-boxed e-con e-parent\" data-id=\"85a59de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4287d18 e-con-full e-flex e-con e-child\" data-id=\"4287d18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd20e9b e-con-full e-flex e-con e-child\" data-id=\"dd20e9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9258a78 elementor-widget elementor-widget-heading\" data-id=\"9258a78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contexte du projet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b25d64 elementor-widget elementor-widget-text-editor\" data-id=\"6b25d64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.instagram.com\/chezcharles_iledere\/\">Chez Charles<\/a> est un restaurant bistronomique situ\u00e9 \u00e0 Saint-Martin-de-R\u00e9, sur l&rsquo;\u00cele de R\u00e9. L&rsquo;\u00e9tablissement propose une cuisine soign\u00e9e dans un cadre \u00e9l\u00e9gant, \u00e0 l&rsquo;image de nombreuses adresses du littoral qui misent sur une exp\u00e9rience haut de gamme. <br \/>Toutefois, en observant leur carte des boissons, un d\u00e9s\u00e9quilibre attirait imm\u00e9diatement l&rsquo;attention : une illustration mal ex\u00e9cut\u00e9e et une mise en page mal ajust\u00e9e venaient contredire le standing du lieu.<\/p><p>C&rsquo;est de ce constat qu&rsquo;est n\u00e9 ce projet fictif de <strong>design carte des boissons<\/strong> : <br \/>proposer une refonte compl\u00e8te, en accord avec l&rsquo;exigence visuelle que m\u00e9rite un \u00e9tablissement de ce niveau.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7523bea e-flex e-con-boxed e-con e-parent\" data-id=\"7523bea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d2e2d34 e-con-full e-flex e-con e-child\" data-id=\"d2e2d34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bd5b09 e-con-full e-flex e-con e-child\" data-id=\"2bd5b09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e828c6f elementor-widget elementor-widget-heading\" data-id=\"e828c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La probl\u00e9matique : \nquand le design carte des boissons \ndessert l'exp\u00e9rience client<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe4c95 elementor-widget elementor-widget-text-editor\" data-id=\"3fe4c95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Une carte des boissons, c&rsquo;est bien plus qu&rsquo;un support fonctionnel. Elle participe activement \u00e0 l&rsquo;exp\u00e9rience client, d\u00e8s les premi\u00e8res minutes pass\u00e9es \u00e0 table. Or, chez Chez Charles, plusieurs \u00e9l\u00e9ments freinaient cette exp\u00e9rience :<\/p>\n<ul>\n<li>une hi\u00e9rarchie visuelle absente entre cat\u00e9gories et produits<\/li>\n<li>un alignement prix\/produit peu clair, obligeant le client \u00e0 chercher l&rsquo;information<\/li>\n<li>une illustration de couverture mal r\u00e9alis\u00e9e, en d\u00e9calage avec le positionnement bistronomique du lieu<\/li>\n<li>aucune identit\u00e9 de marque visible sur les pages int\u00e9rieures (logo, coordonn\u00e9es, r\u00e9seaux sociaux)<\/li>\n<\/ul>\n<p>L&rsquo;enjeu du projet \u00e9tait donc clair : conserver l&rsquo;esprit convivial et chaleureux du restaurant, tout en \u00e9levant la qualit\u00e9 graphique et la clart\u00e9 de lecture. Autrement dit, r\u00e9aliser un <strong>design de carte des boissons<\/strong> qui accompagne le client plut\u00f4t que de le ralentir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31ecfad e-con e-atomic-element e-flexbox-base e-default-div e-926ba22 \" data-id=\"31ecfad\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"31ecfad\">\n    <div class=\"elementor-element elementor-element-61f8d34 e-con e-atomic-element e-flexbox-base e-default-div e-f3010e2 \" data-id=\"61f8d34\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"61f8d34\">\n    \t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base e-default-img \" data-interaction-id=\"ec26a70\" id=\"1225\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/chez-charles-ancienne-couverture-carte-boisson.png\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/chez-charles-ancienne-couverture-carte-boisson.png 1080w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/chez-charles-ancienne-couverture-carte-boisson-300x300.png 300w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/chez-charles-ancienne-couverture-carte-boisson-1024x1024.png 1024w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/chez-charles-ancienne-couverture-carte-boisson-150x150.png 150w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/chez-charles-ancienne-couverture-carte-boisson-768x768.png 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/chez-charles-ancienne-couverture-carte-boisson-12x12.png 12w\" alt=\"chez-charles-ancienne -couverture-carte-boisson\"\/>\t\t\t\t<div class=\"elementor-element elementor-element-844e745 elementor-widget elementor-widget-text-editor\" data-id=\"844e745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>couverture actuelle de la carte des boissons du restaurant, <br \/>avec l&rsquo;illustration phare<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-f252354 e-con e-atomic-element e-flexbox-base e-default-div e-d0df6e0 \" data-id=\"f252354\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f252354\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img \" data-interaction-id=\"cadae60\" id=\"1226\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/chez-charles-nouvelle-couverture-carte-boisson.png\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/chez-charles-nouvelle-couverture-carte-boisson.png 1080w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/chez-charles-nouvelle-couverture-carte-boisson-300x300.png 300w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/chez-charles-nouvelle-couverture-carte-boisson-1024x1024.png 1024w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/chez-charles-nouvelle-couverture-carte-boisson-150x150.png 150w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/chez-charles-nouvelle-couverture-carte-boisson-768x768.png 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/chez-charles-nouvelle-couverture-carte-boisson-12x12.png 12w\" alt=\"chez-charles-nouvelle-couverture-carte-boisson\"\/>\t\t\t\t<div class=\"elementor-element elementor-element-590b618 elementor-widget elementor-widget-text-editor\" data-id=\"590b618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>couverture propos\u00e9e par mes soins de la carte\u00a0<\/em><em style=\"font-size: 1rem;\">carte des boissons<\/em><em style=\"font-weight: inherit;\">\u00a0du restaurant,\u00a0<\/em><em style=\"font-weight: inherit;\">avec un remaniement de l&rsquo;illustration phare<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-5e25b58 e-flex e-con-boxed e-con e-parent\" data-id=\"5e25b58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29cffdf e-con-full e-flex e-con e-child\" data-id=\"29cffdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0178049 e-con-full e-flex e-con e-child\" data-id=\"0178049\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5224050 elementor-widget elementor-widget-heading\" data-id=\"5224050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La d\u00e9marche : un glow up plut\u00f4t qu'une refonte totale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9235548 elementor-widget elementor-widget-text-editor\" data-id=\"9235548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Plut\u00f4t que de tout r\u00e9inventer, j&rsquo;ai choisi une approche de <strong>glow up<\/strong> : garder l&rsquo;esprit initial de la carte, tout en corrigeant les points qui cassaient l&rsquo;exp\u00e9rience visuelle. Ce choix s&rsquo;explique par le positionnement du restaurant lui-m\u00eame \u2014 chaleureux et authentique, mais avec une exigence de qualit\u00e9 constante.<\/p><p>Concr\u00e8tement, ce travail de design carte des boissons s&rsquo;est structur\u00e9 autour de trois axes :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2bbd7a e-flex e-con-boxed e-con e-parent\" data-id=\"c2bbd7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3094f27 elementor-widget elementor-widget-image\" data-id=\"3094f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/zoom-detail-alignement-carte-des-boissons-chez-charles.jpg\" class=\"attachment-full size-full wp-image-1236\" alt=\"\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/zoom-detail-alignement-carte-des-boissons-chez-charles.jpg 1920w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/zoom-detail-alignement-carte-des-boissons-chez-charles-300x169.jpg 300w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/zoom-detail-alignement-carte-des-boissons-chez-charles-1024x576.jpg 1024w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/zoom-detail-alignement-carte-des-boissons-chez-charles-768x432.jpg 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/zoom-detail-alignement-carte-des-boissons-chez-charles-1536x864.jpg 1536w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/zoom-detail-alignement-carte-des-boissons-chez-charles-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5988e6c e-flex e-con-boxed e-con e-parent\" data-id=\"5988e6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1c590a e-con-full e-flex e-con e-child\" data-id=\"c1c590a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5aa46e e-con-full e-flex e-con e-child\" data-id=\"f5aa46e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9fc106 elementor-widget elementor-widget-heading\" data-id=\"e9fc106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>1. Une hi\u00e9rarchie typographique claire<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac5dba2 elementor-widget elementor-widget-text-editor\" data-id=\"ac5dba2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Chaque cat\u00e9gorie, sous-cat\u00e9gorie et produit dispose d\u00e9sormais d&rsquo;un niveau de lecture distinct. Les prix sont align\u00e9s avec des points de suite, permettant une lecture imm\u00e9diate sans effort visuel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa221a0 e-con e-atomic-element e-flexbox-base e-default-div e-ae24704 \" data-id=\"fa221a0\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"fa221a0\">\n    <div class=\"elementor-element elementor-element-6865fe1 e-con e-atomic-element e-flexbox-base e-default-div e-ddd28c3 \" data-id=\"6865fe1\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6865fe1\">\n    \t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img \" data-interaction-id=\"7636b99\" id=\"1237\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/ancienne-page-cocktails.jpg\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/ancienne-page-cocktails.jpg 1080w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/ancienne-page-cocktails-300x300.jpg 300w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/ancienne-page-cocktails-1024x1024.jpg 1024w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/ancienne-page-cocktails-150x150.jpg 150w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/ancienne-page-cocktails-768x768.jpg 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/ancienne-page-cocktails-12x12.jpg 12w\" alt=\"carte-des-boissons-ancienne page cocktails-chez-charles\"\/>\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-a35775e e-con e-atomic-element e-flexbox-base e-default-div e-e3feabe \" data-id=\"a35775e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a35775e\">\n    \t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img \" data-interaction-id=\"fb5f002\" id=\"1238\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/nouvelle-page-cocktails.png\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/nouvelle-page-cocktails.png 1080w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/nouvelle-page-cocktails-300x300.png 300w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/nouvelle-page-cocktails-1024x1024.png 1024w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/nouvelle-page-cocktails-150x150.png 150w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/nouvelle-page-cocktails-768x768.png 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/nouvelle-page-cocktails-12x12.png 12w\" alt=\"carte-des-boissons-nouvelle page cocktails-chez-charles\"\/>\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-1363e9d e-flex e-con-boxed e-con e-parent\" data-id=\"1363e9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b30c8ed e-con-full e-flex e-con e-child\" data-id=\"b30c8ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a822c44 e-con-full e-flex e-con e-child\" data-id=\"a822c44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95b0c36 elementor-widget elementor-widget-heading\" data-id=\"95b0c36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>2. Une structure suivant le d\u00e9roul\u00e9 du repas<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aa7304 elementor-widget elementor-widget-text-editor\" data-id=\"8aa7304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La nouvelle carte s&rsquo;organise en 6 pages, reproduisant la logique naturelle d&rsquo;un service : bi\u00e8res, ap\u00e9ritifs, softs et eaux en ouverture ; spritz ; cocktails ; puis vins ; champagnes ; <br \/>et enfin alcools, digestifs et caf\u00e9s en cl\u00f4ture. <br \/>Cette organisation guide naturellement le client tout au long du repas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b407353 e-con-full e-flex e-con e-parent\" data-id=\"b407353\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a64eb64 e-con-full e-flex e-con e-child\" data-id=\"a64eb64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8be10be e-con-full e-flex e-con e-child\" data-id=\"8be10be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c50b4dd elementor-widget elementor-widget-heading\" data-id=\"c50b4dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>3. Une identit\u00e9 de marque coh\u00e9rente sur chaque page<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b39334 elementor-widget elementor-widget-text-editor\" data-id=\"2b39334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Adresse, t\u00e9l\u00e9phone et compte Instagram apparaissent d\u00e9sormais en en-t\u00eate de chaque page, renfor\u00e7ant la coh\u00e9rence visuelle et facilitant le contact avec l&rsquo;\u00e9tablissement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3789ff3 e-con e-atomic-element e-flexbox-base e-default-div e-9f6d7cc \" data-id=\"3789ff3\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3789ff3\">\n    \t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img \" data-interaction-id=\"72f644b\" id=\"1239\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/zoom-detail-en-tete-et-bas-de-page-carte-des-boissons-chez-charles.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/zoom-detail-en-tete-et-bas-de-page-carte-des-boissons-chez-charles.jpg 1920w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/zoom-detail-en-tete-et-bas-de-page-carte-des-boissons-chez-charles-300x169.jpg 300w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/zoom-detail-en-tete-et-bas-de-page-carte-des-boissons-chez-charles-1024x576.jpg 1024w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/zoom-detail-en-tete-et-bas-de-page-carte-des-boissons-chez-charles-768x432.jpg 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/zoom-detail-en-tete-et-bas-de-page-carte-des-boissons-chez-charles-1536x864.jpg 1536w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/zoom-detail-en-tete-et-bas-de-page-carte-des-boissons-chez-charles-18x10.jpg 18w\" alt=\"\"\/>\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-d1b9d9a e-flex e-con-boxed e-con e-parent\" data-id=\"d1b9d9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-672f5b2 e-con-full e-flex e-con e-child\" data-id=\"672f5b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f95844 e-con-full e-flex e-con e-child\" data-id=\"6f95844\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1f066c elementor-widget elementor-widget-heading\" data-id=\"b1f066c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le r\u00e9sultat<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5beee37 elementor-widget elementor-widget-text-editor\" data-id=\"5beee37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le nouveau design de la carte des boissons r\u00e9pond directement \u00e0 la probl\u00e9matique initiale : la lisibilit\u00e9 est imm\u00e9diate, la hi\u00e9rarchie visuelle guide naturellement le regard, et l&rsquo;ensemble refl\u00e8te enfin le standing bistronomique de Chez Charles. <br \/><br \/>Les descriptions sensorielles ajout\u00e9es aux cocktails (\u00ab Acidul\u00e9 &#8211; Puissant &#8211; Vif \u00bb) sont mises en avant. Elles enrichissent \u00e9galement l&rsquo;exp\u00e9rience, en donnant au client des rep\u00e8res avant m\u00eame de commander.<br \/><br \/>Ce projet illustre une conviction que je porte dans mon travail de direction artistique : le design n&rsquo;est jamais seulement esth\u00e9tique, il sert toujours une fonction. <br \/>Ici, la fonction \u00e9tait de fluidifier l&rsquo;exp\u00e9rience client, mettre en avant les bons produits afin <br \/>de renforcer la cr\u00e9dibilit\u00e9 du lieu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c507667 e-con e-atomic-element e-flexbox-base e-default-div e-f59f53c \" data-id=\"c507667\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c507667\">\n    \t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img \" data-interaction-id=\"2e78386\" id=\"1240\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/vue-eclatee-carte-chez-charles.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/vue-eclatee-carte-chez-charles.jpg 1920w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/vue-eclatee-carte-chez-charles-300x169.jpg 300w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/vue-eclatee-carte-chez-charles-1024x576.jpg 1024w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/vue-eclatee-carte-chez-charles-768x432.jpg 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/vue-eclatee-carte-chez-charles-1536x864.jpg 1536w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/09\/vue-eclatee-carte-chez-charles-18x10.jpg 18w\" alt=\"vue \u00e9clat\u00e9e carte chez charles\"\/>\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-3bd807c e-flex e-con-boxed e-con e-parent\" data-id=\"3bd807c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a66905 e-con-full e-flex e-con e-child\" data-id=\"2a66905\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4eb2247 e-con-full e-flex e-con e-child\" data-id=\"4eb2247\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff6421 elementor-widget elementor-widget-heading\" data-id=\"5ff6421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous voulez que j'analyse vos supports ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42668cd elementor-widget elementor-widget-text-editor\" data-id=\"42668cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Que vous soyez restaurateur, bar \u00e0 cocktails ou \u00e9tablissement h\u00f4telier, une carte bien pens\u00e9e transforme l&rsquo;exp\u00e9rience client d\u00e8s les premi\u00e8res minutes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2a026 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1e2a026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/thibaut-abadie-garcia.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u2192 Contactez-moi \u2190<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2e103d e-con e-atomic-element e-flexbox-base e-default-div e-5fd0134 \" data-id=\"c2e103d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c2e103d\">\n    \t\t<div class=\"elementor-element elementor-element-2fd3874 elementor-widget elementor-widget-heading\" data-id=\"2fd3874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Envie de voir d'autres r\u00e9alisations ?<\/h3>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-95284b1 e-flex e-con-boxed e-con e-parent\" data-id=\"95284b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a119d0d e-con-full e-flex e-con e-child\" data-id=\"a119d0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80300b6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"80300b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/thibaut-abadie-garcia.com\/portfolio\/collectif-charbon\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> D\u00e9couvrir le projet Collectif CHARBON<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0169239 e-con-full e-flex e-con e-child\" data-id=\"0169239\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf75cc0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cf75cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/thibaut-abadie-garcia.com\/portfolio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u2192 Portfolio \u2190<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s un constat d&rsquo;une diff\u00e9rence entre la qualit\u00e9 du restaurant et la qualit\u00e9 de la carte, je me suis permis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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