{"id":1867,"date":"2026-11-05T16:44:59","date_gmt":"2026-11-05T16:44:59","guid":{"rendered":"https:\/\/thibaut-abadie-garcia.com\/?page_id=1867"},"modified":"2026-11-05T16:52:37","modified_gmt":"2026-11-05T16:52:37","slug":"kafemo","status":"publish","type":"page","link":"https:\/\/thibaut-abadie-garcia.com\/en\/art-direction-portfolio\/kafemo\/","title":{"rendered":"Kaf\u00e9mo \u2013 Coffee truck &#038; roastery"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1867\" class=\"elementor elementor-1867\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f514a3b e-flex e-con-boxed e-con e-parent\" data-id=\"f514a3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e0240a elementor-widget elementor-widget-text-editor\" data-id=\"3e0240a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Visual identity design for a coffee truck and artisan roastery: Kaf\u00e9mo, created by Kader and Morgane. The coffee truck travels along the Loire-Atlantique coast in France, around Pornichet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1578e05 elementor-widget elementor-widget-video\" data-id=\"1578e05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-logo-motion-final-website-loop-version.mp4\" loop=\"\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bc14f6 e-flex e-con-boxed e-con e-parent\" data-id=\"9bc14f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-30bc2f0 e-con-full e-flex e-con e-child\" data-id=\"30bc2f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fed0b4 elementor-widget elementor-widget-text-editor\" data-id=\"2fed0b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>FOOD AND DRINK<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4db55f e-con-full e-flex e-con e-child\" data-id=\"e4db55f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-538c3c4 elementor-widget elementor-widget-text-editor\" data-id=\"538c3c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2022 Graphic design <br \/>\u2022 Motion design<br \/>\u2022 Print<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04d6ae2 e-con-full e-flex e-con e-child\" data-id=\"04d6ae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ebcab9 e-con-full e-flex e-con e-child\" data-id=\"7ebcab9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fa487b elementor-widget elementor-widget-text-editor\" data-id=\"9fa487b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8625528 e-flex e-con-boxed e-con e-parent\" data-id=\"8625528\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4972feb elementor-widget elementor-widget-heading\" data-id=\"4972feb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">VISUAL IDENTITY FOR A COFFEE TRUCK AND ARTISAN ROASTERY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94439a8 elementor-widget elementor-widget-heading\" data-id=\"94439a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kaf\u00e9mo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b75aa03 elementor-widget elementor-widget-text-editor\" data-id=\"b75aa03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ARTISAN ROASTER &amp;<br \/>COFFEE TRUCK in Pornichet, France<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23756b8 e-flex e-con-boxed e-con e-parent\" data-id=\"23756b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0f71a62 e-con-full e-flex e-con e-child\" data-id=\"0f71a62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a555949 elementor-widget elementor-widget-text-editor\" data-id=\"a555949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Two activities, one identity<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53210e7 e-con-full e-flex e-con e-child\" data-id=\"53210e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5db89c0 elementor-widget elementor-widget-text-editor\" data-id=\"5db89c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTheir approach is rare: leaving everything behind to roast coffee, with care for a job well done as their only compass. The creative challenge was clear: to build a two-sided identity, rooted in artisan tradition and resolutely contemporary.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4351b53 e-flex e-con-boxed e-con e-parent\" data-id=\"4351b53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b9d322 e-con-full e-flex e-con e-child\" data-id=\"5b9d322\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d74b80 e-con-full e-flex e-con e-child\" data-id=\"0d74b80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f1d0bd elementor-widget elementor-widget-heading\" data-id=\"9f1d0bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Two logos, one guiding line<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5434697 elementor-widget elementor-widget-text-editor\" data-id=\"5434697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Kaf\u00e9mo project needed two complementary versions: one logo for the truck and another for the coffee bean packaging. I designed each version as a consistent application of the same graphic world, rather than as two separate identities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c77b104 e-flex e-con-boxed e-con e-parent\" data-id=\"c77b104\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fec20ab e-con-full e-flex e-con e-child\" data-id=\"fec20ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98ecedc elementor-widget elementor-widget-heading\" data-id=\"98ecedc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logo for the coffee truck<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f99918 elementor-widget elementor-widget-image\" data-id=\"5f99918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"141\" height=\"157\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-logo-cafe-noir.svg\" class=\"attachment-medium_large size-medium_large wp-image-97\" alt=\"logo kafemo coffee truck artisanal identit\u00e9 visuelle design graphique freelance\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-112c544 e-con-full e-flex e-con e-child\" data-id=\"112c544\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88c7261 elementor-widget elementor-widget-heading\" data-id=\"88c7261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logo for roasted coffee sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-293dd28 elementor-widget elementor-widget-image\" data-id=\"293dd28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"141\" height=\"157\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-logo-torrefaction-noir.svg\" class=\"attachment-medium_large size-medium_large wp-image-98\" alt=\"logo kafemo torr\u00e9facteur artisanal variante packaging caf\u00e9 en grain\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20d9ee2 e-flex e-con-boxed e-con e-parent\" data-id=\"20d9ee2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-61e5d7a e-con-full e-flex e-con e-child\" data-id=\"61e5d7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f1c4a7 e-con-full e-flex e-con e-child\" data-id=\"7f1c4a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3eba0c elementor-widget elementor-widget-heading\" data-id=\"b3eba0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hand-drawn lettering, reworked as vectors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2faad7f elementor-widget elementor-widget-text-editor\" data-id=\"2faad7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For the visual identity of an artisan coffee truck, starting with handmade work seemed obvious. The logo rests on lettering drawn entirely by hand and then vectorised, a process that immediately anchors the identity in craft. The main typeface, with its soft serifs, evokes old lead printing type: tradition, care and the long time of the trade. A second typeface with geometric lines brings modernity and legibility. These two typographic voices reflect the duality of the project itself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84fd867 e-flex e-con-boxed e-con e-parent\" data-id=\"84fd867\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dde9a09 elementor-widget elementor-widget-spacer\" data-id=\"dde9a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-572f620 elementor-widget elementor-widget-video\" data-id=\"572f620\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-presentation-typographique-16-9.mp4\" loop=\"\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49fbc2e e-flex e-con-boxed e-con e-parent\" data-id=\"49fbc2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a7140bc e-con-full e-flex e-con e-child\" data-id=\"a7140bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bdf305 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4bdf305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/mock-up-cdv-kafemo-819x1024.jpg\" class=\"attachment-large size-large wp-image-107\" alt=\"carte de visite kafemo print design graphique coffee truck pornichet loire-atlantique\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/mock-up-cdv-kafemo-819x1024.jpg 819w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/mock-up-cdv-kafemo-240x300.jpg 240w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/mock-up-cdv-kafemo-768x960.jpg 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/mock-up-cdv-kafemo-10x12.jpg 10w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/mock-up-cdv-kafemo.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9e6e8b e-con-full e-flex e-con e-child\" data-id=\"b9e6e8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82f45d4 elementor-widget elementor-widget-image\" data-id=\"82f45d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1376\" height=\"768\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-illustration-coffee-truck.jpg\" class=\"attachment-full size-full wp-image-111\" alt=\"illustration coffee truck kafemo artisan torr\u00e9facteur pornichet\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-illustration-coffee-truck.jpg 1376w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-illustration-coffee-truck-300x167.jpg 300w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-illustration-coffee-truck-1024x572.jpg 1024w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-illustration-coffee-truck-768x429.jpg 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-illustration-coffee-truck-18x10.jpg 18w\" sizes=\"(max-width: 1376px) 100vw, 1376px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba8a85c e-flex e-con-boxed e-con e-parent\" data-id=\"ba8a85c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-effb89c elementor-widget elementor-widget-video\" data-id=\"effb89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/Composition-2.mp4\" loop=\"\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08e721e e-flex e-con-boxed e-con e-parent\" data-id=\"08e721e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6244720 e-con-full e-flex e-con e-child\" data-id=\"6244720\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c8a3a0 e-con-full e-flex e-con e-child\" data-id=\"5c8a3a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-775114f elementor-widget elementor-widget-heading\" data-id=\"775114f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A palette that tells the story of coffee<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-383b1bb elementor-widget elementor-widget-text-editor\" data-id=\"383b1bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tRather than an arbitrary colour, I built a colour progression inspired by coffee&rsquo;s journey, from the growing plant to tasting the finished product. The palette tells the story of the product without needing to explain it.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5567f0 e-flex e-con-boxed e-con e-parent\" data-id=\"c5567f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a23d20 e-con-full e-flex e-con e-child\" data-id=\"4a23d20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d123c5 elementor-widget elementor-widget-image\" data-id=\"5d123c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"1024\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-sidamo-hajebe-637x1024.jpg\" class=\"attachment-large size-large wp-image-105\" alt=\"packaging caf\u00e9 sidamo hajebe kafemo torr\u00e9faction artisanale identit\u00e9 visuelle\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-sidamo-hajebe-637x1024.jpg 637w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-sidamo-hajebe-187x300.jpg 187w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-sidamo-hajebe-768x1235.jpg 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-sidamo-hajebe-955x1536.jpg 955w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-sidamo-hajebe-1274x2048.jpg 1274w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-sidamo-hajebe-7x12.jpg 7w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-sidamo-hajebe-scaled.jpg 1592w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c5b855 e-con-full e-flex e-con e-child\" data-id=\"1c5b855\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d35662 elementor-widget elementor-widget-image\" data-id=\"7d35662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"1024\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-excelso-637x1024.jpg\" class=\"attachment-large size-large wp-image-103\" alt=\"packaging caf\u00e9 excelso kafemo design graphique torr\u00e9facteur artisanal\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-excelso-637x1024.jpg 637w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-excelso-187x300.jpg 187w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-excelso-768x1235.jpg 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-excelso-955x1536.jpg 955w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-excelso-1274x2048.jpg 1274w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-excelso-7x12.jpg 7w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-excelso-scaled.jpg 1592w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6601d14 e-con-full e-flex e-con e-child\" data-id=\"6601d14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fe0128 elementor-widget elementor-widget-image\" data-id=\"0fe0128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"1024\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-huehuetenango-637x1024.jpg\" class=\"attachment-large size-large wp-image-104\" alt=\"packaging caf\u00e9 huehuetenango kafemo direction artistique freelance\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-huehuetenango-637x1024.jpg 637w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-huehuetenango-187x300.jpg 187w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-huehuetenango-768x1235.jpg 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-huehuetenango-955x1536.jpg 955w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-huehuetenango-1274x2048.jpg 1274w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-huehuetenango-7x12.jpg 7w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-huehuetenango-scaled.jpg 1592w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a23e81 e-con-full e-flex e-con e-child\" data-id=\"5a23e81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2de8c elementor-widget elementor-widget-image\" data-id=\"3d2de8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"1024\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-cajamarca-637x1024.jpg\" class=\"attachment-large size-large wp-image-106\" alt=\"packaging caf\u00e9 cajamarca kafemo identit\u00e9 visuelle coffee truck\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-cajamarca-637x1024.jpg 637w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-cajamarca-187x300.jpg 187w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-cajamarca-768x1235.jpg 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-cajamarca-955x1536.jpg 955w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-cajamarca-1274x2048.jpg 1274w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-cajamarca-7x12.jpg 7w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-cajamarca-scaled.jpg 1592w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbe5cfd e-flex e-con-boxed e-con e-parent\" data-id=\"cbe5cfd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f91d146 elementor-widget elementor-widget-image\" data-id=\"f91d146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/04\/kafemo-gobelet-papier-scaled.jpg\" title=\"kafemo-cafe-latte-gobelet-papier-noir-la-baule\" alt=\"caf\u00e9 au lait gobelet papier noir kafemo coffee truck artisanal la baule\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58399eb e-flex e-con-boxed e-con e-parent\" data-id=\"58399eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb752c3 e-con-full e-flex e-con e-child\" data-id=\"cb752c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edf34af e-con-full e-flex e-con e-child\" data-id=\"edf34af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-873fd13 elementor-widget elementor-widget-heading\" data-id=\"873fd13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Motion design and print<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15a5f0f elementor-widget elementor-widget-text-editor\" data-id=\"15a5f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The identity was also rolled out in motion design for the logo animations, and in print: business cards, packaging and cups. <a href=\"https:\/\/kafemo.fr\/\">Kaf\u00e9mo <\/a>shows what a coffee truck visual identity can bring when it is designed from the project itself, not from market trends.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9a9e75 e-flex e-con-boxed e-con e-parent\" data-id=\"a9a9e75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-04fec84 e-con-full e-flex e-con e-child\" data-id=\"04fec84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-900d73f e-con-full e-flex e-con e-child\" data-id=\"900d73f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f9db6f elementor-widget elementor-widget-text-editor\" data-id=\"2f9db6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Thank you to Kader and Morgane for trusting me to create the visual identity of their new professional project. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dcffbd e-flex e-con-boxed e-con e-parent\" data-id=\"1dcffbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-687a08d e-con-full e-flex e-con e-child\" data-id=\"687a08d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9aec7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f9aec7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/art-direction-portfolio\/spirit-of-3\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> Discover the Spirit of 3 project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-773042a e-con-full e-flex e-con e-child\" data-id=\"773042a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24b7128 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"24b7128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/art-direction-portfolio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Portfolio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8251a26 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8251a26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contact-me\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u2192 Contact me \u2190<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Visual identity design for a coffee truck and artisan roastery: Kaf\u00e9mo, created by Kader and Morgane. The coffee truck travels [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1859,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1867","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kaf\u00e9mo | Coffee Truck Visual Identity and Artisan Roastery<\/title>\n<meta name=\"description\" content=\"Visual identity for Kaf\u00e9mo, an artisan coffee truck and roastery in Pornichet, France. 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