{"id":484,"date":"2026-04-14T12:38:20","date_gmt":"2026-04-14T12:38:20","guid":{"rendered":"https:\/\/thibaut-abadie-garcia.com\/?page_id=484"},"modified":"2026-06-17T09:22:47","modified_gmt":"2026-06-17T09:22:47","slug":"les-rdv-de-camille-agen","status":"publish","type":"page","link":"https:\/\/thibaut-abadie-garcia.com\/en\/portfolio\/les-rdv-de-camille-agen\/","title":{"rendered":"Les rdv de Camille | Agen"},"content":{"rendered":"\t\t
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Construire une identit\u00e9 visuelle pour une production \u00e9v\u00e9nementielle : Les RDV de Camille. Ce projet est men\u00e9 \u00e0 Agen par une programmatrice ind\u00e9pendante dont l’objectif est de cr\u00e9er des \u00e9v\u00e9nements mensuels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"logo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CULTURE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u2022 Direction artistique
\u2022 Design graphique
\u2022 Print<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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IDENTIT\u00c9 VISUELLE D'UNE PRODUCTION \u00c9V\u00c9NEMENTIELLE <\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Les RDV de Camille<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Identit\u00e9 visuelle & communication \u00e9v\u00e9nementielle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Le rendez-vous manquant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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En effet, l’enjeu n’\u00e9tait pas simplement de cr\u00e9er un logo, il s’agissait de cr\u00e9er une signature capable d’\u00eatre m\u00e9morable et de f\u00e9d\u00e9rer un nouveau public.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Une contraction comme premier arbitrage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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La premi\u00e8re d\u00e9cision de direction artistique a donc \u00e9t\u00e9 de transformer
\u00ab Les Rendez-vous de Camille \u00bb en RDV<\/strong>. Ainsi, le nom gagne en impact et en m\u00e9morabilit\u00e9 sans perdre son identit\u00e9.
Cette contraction directe et moderne pose imm\u00e9diatement le ton : accessible, vivant, affirm\u00e9<\/i><\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Un logo dessin\u00e9 \u00e0 la main<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0La typographie de \u00ab RDV \u00bb est enti\u00e8rement dessin\u00e9e \u00e0 la main, puis vectoris\u00e9e. Les formes rondes et g\u00e9n\u00e9reuses installent d’embl\u00e9e une chaleur accessible, loin de tout code institutionnel. Par ailleurs, l’\u00e9toile qui coiffe le V constitue l’\u00e9l\u00e9ment signature du projet : reconnaissable, d\u00e9clinable \u00e0 l’infini sur tous les supports de communication \u00e9v\u00e9nementielle, elle \u00e9voque la f\u00eate et l’instant sans avoir besoin de l’\u00e9crire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"palette\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Une palette \u00e0 six couleurs pour une identit\u00e9 vivante<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Plut\u00f4t que d’imposer une couleur unique pour construire l’identit\u00e9 visuelle de cette production \u00e9v\u00e9nemtielle, j’ai construit une palette de six teintes compl\u00e9mentaires :
– noir nuit,
– blanc cr\u00e8me,
– rouge profond,
– orange intense,
– rose \u00e9t\u00e9
– bleu velours.
Chaque couleur correspond ainsi \u00e0 une humeur, un concert, une exposition.
De cette fa\u00e7on, l’identit\u00e9 visuelle reste imm\u00e9diatement reconnaissable
tout en s’adaptant \u00e0 chaque \u00e9v\u00e9nement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Print et d\u00e9clinaisons<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Enfin, l’identit\u00e9 a \u00e9t\u00e9 d\u00e9clin\u00e9e sur l’ensemble des supports print : affiches, tickets de concert, badges et tote bags. En d\u00e9finitive,\u00a0Les RDV de Camille<\/a>\u00a0illustrent parfaitement l’apport d’une identit\u00e9 visuelle salle de concert pens\u00e9e pour durer : coh\u00e9rente, modulable et \u00e0 l’image de ceux qui la portent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"badge\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"ticket\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Merci \u00e0 Camille et Justine pour ce projet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t D\u00e9couvrir le projet Collectif CHARBON<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u2192 Portfolio \u2190<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u2192 Contactez-moi \u2190<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Construire une identit\u00e9 visuelle pour une production \u00e9v\u00e9nementielle : Les RDV de Camille. Ce projet est men\u00e9 \u00e0 Agen par […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-484","page","type-page","status-publish","hentry"],"yoast_head":"\nLes RDV de Camille - 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