{"id":83,"date":"2026-03-28T19:58:21","date_gmt":"2026-03-28T19:58:21","guid":{"rendered":"https:\/\/thibaut-abadie-garcia.com\/?page_id=83"},"modified":"2026-06-17T09:19:30","modified_gmt":"2026-06-17T09:19:30","slug":"kafemo","status":"publish","type":"page","link":"https:\/\/thibaut-abadie-garcia.com\/en\/portfolio\/kafemo\/","title":{"rendered":"Kaf\u00e9mo &#8211; Coffee truck &#038; torr\u00e9faction"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"83\" class=\"elementor elementor-83\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f514a3b e-flex e-con-boxed e-con e-parent\" data-id=\"f514a3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e0240a elementor-widget elementor-widget-text-editor\" data-id=\"3e0240a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Conception d&rsquo;une identit\u00e9 visuelle d&rsquo;un coffee truck et torr\u00e9facteur artisanal : Kafemo, cr\u00e9\u00e9 Kader et Morgane, le coffee truck se d\u00e9place sur la c\u00f4te de Loire-Atlantique, autour de Pornichet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1578e05 elementor-widget elementor-widget-video\" data-id=\"1578e05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-logo-motion-final-website-loop-version.mp4\" loop=\"\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bc14f6 e-flex e-con-boxed e-con e-parent\" data-id=\"9bc14f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-30bc2f0 e-con-full e-flex e-con e-child\" data-id=\"30bc2f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fed0b4 elementor-widget elementor-widget-text-editor\" data-id=\"2fed0b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>GASTRONOMY<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4db55f e-con-full e-flex e-con e-child\" data-id=\"e4db55f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-538c3c4 elementor-widget elementor-widget-text-editor\" data-id=\"538c3c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2022 Graphic design\u00a0<br \/>\u2022 Motion design<br \/>\u2022 Print<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04d6ae2 e-con-full e-flex e-con e-child\" data-id=\"04d6ae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ebcab9 e-con-full e-flex e-con e-child\" data-id=\"7ebcab9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fa487b elementor-widget elementor-widget-text-editor\" data-id=\"9fa487b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8625528 e-flex e-con-boxed e-con e-parent\" data-id=\"8625528\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4972feb elementor-widget elementor-widget-heading\" data-id=\"4972feb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IDENTIT\u00c9 VISUELLE D'UN COFFEE TRUCK ET TORR\u00c9FACTEUR ARTISANAL<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94439a8 elementor-widget elementor-widget-heading\" data-id=\"94439a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kafemo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b75aa03 elementor-widget elementor-widget-text-editor\" data-id=\"b75aa03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ARTISAN COFFEE ROASTER and<br \/>COFFEE TRUCK in Pornichet (44)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23756b8 e-flex e-con-boxed e-con e-parent\" data-id=\"23756b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0f71a62 e-con-full e-flex e-con e-child\" data-id=\"0f71a62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a555949 elementor-widget elementor-widget-text-editor\" data-id=\"a555949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Designer\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53210e7 e-con-full e-flex e-con e-child\" data-id=\"53210e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5db89c0 elementor-widget elementor-widget-text-editor\" data-id=\"5db89c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tEn effet, leur d\u00e9marche est rare : tout quitter pour torr\u00e9fier, avec le soin du travail bien fait comme seule boussole. Ainsi, l&rsquo;enjeu cr\u00e9atif \u00e9tait clair \u2014 construire une identit\u00e9 \u00e0 double entr\u00e9e, \u00e0 la fois ancr\u00e9e dans la tradition artisanale et r\u00e9solument contemporaine.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4351b53 e-flex e-con-boxed e-con e-parent\" data-id=\"4351b53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b9d322 e-con-full e-flex e-con e-child\" data-id=\"5b9d322\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d74b80 e-con-full e-flex e-con e-child\" data-id=\"0d74b80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f1d0bd elementor-widget elementor-widget-heading\" data-id=\"9f1d0bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Deux logos, une seule ligne directrice<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5434697 elementor-widget elementor-widget-text-editor\" data-id=\"5434697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le projet Kaf\u00e9mo n\u00e9cessitait deux variantes compl\u00e9mentaires : un logo pour le truck, un autre pour les packagings de caf\u00e9 en grain. Par cons\u00e9quent, j&rsquo;ai con\u00e7u chaque version comme une d\u00e9clinaison coh\u00e9rente d&rsquo;un m\u00eame univers graphique, plut\u00f4t que deux identit\u00e9s s\u00e9par\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c77b104 e-flex e-con-boxed e-con e-parent\" data-id=\"c77b104\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fec20ab e-con-full e-flex e-con e-child\" data-id=\"fec20ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98ecedc elementor-widget elementor-widget-heading\" data-id=\"98ecedc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">For the activity of the Coffee Truck<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f99918 elementor-widget elementor-widget-image\" data-id=\"5f99918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"141\" height=\"157\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-logo-cafe-noir.svg\" class=\"attachment-medium_large size-medium_large wp-image-97\" alt=\"logo kafemo coffee truck artisanal identit\u00e9 visuelle design graphique freelance\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-112c544 e-con-full e-flex e-con e-child\" data-id=\"112c544\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88c7261 elementor-widget elementor-widget-heading\" data-id=\"88c7261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logo for a roasted coffee business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-293dd28 elementor-widget elementor-widget-image\" data-id=\"293dd28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"141\" height=\"157\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-logo-torrefaction-noir.svg\" class=\"attachment-medium_large size-medium_large wp-image-98\" alt=\"logo kafemo torr\u00e9facteur artisanal variante packaging caf\u00e9 en grain\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20d9ee2 e-flex e-con-boxed e-con e-parent\" data-id=\"20d9ee2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-61e5d7a e-con-full e-flex e-con e-child\" data-id=\"61e5d7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f1c4a7 e-con-full e-flex e-con e-child\" data-id=\"7f1c4a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3eba0c elementor-widget elementor-widget-heading\" data-id=\"b3eba0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une typographie \u00e0 la main, retravaill\u00e9e en vectorie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2faad7f elementor-widget elementor-widget-text-editor\" data-id=\"2faad7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pour l&rsquo;identit\u00e9 visuelle d&rsquo;une coffee truck artisanal, partir d&rsquo;une cr\u00e9ation \u00e0 la main me semble \u00e9vident. Le logo repose sur une typographie enti\u00e8rement dessin\u00e9e \u00e0 la main, puis vectoris\u00e9e, un process qui ancre imm\u00e9diatement l&rsquo;identit\u00e9 dans l&rsquo;artisanal. D&rsquo;une part, la police principale \u00e0 empattement souple \u00e9voque les anciens caract\u00e8res d&rsquo;impression en plomb : tradition, soin, temps long du m\u00e9tier. D&rsquo;autre part, une seconde police aux lignes g\u00e9om\u00e9triques apporte modernit\u00e9 et lisibilit\u00e9. Ces deux voix typographiques refl\u00e8tent ainsi la dualit\u00e9 du projet lui-m\u00eame.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84fd867 e-flex e-con-boxed e-con e-parent\" data-id=\"84fd867\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dde9a09 elementor-widget elementor-widget-spacer\" data-id=\"dde9a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-572f620 elementor-widget elementor-widget-video\" data-id=\"572f620\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-presentation-typographique-16-9.mp4\" loop=\"\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49fbc2e e-flex e-con-boxed e-con e-parent\" data-id=\"49fbc2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a7140bc e-con-full e-flex e-con e-child\" data-id=\"a7140bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bdf305 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"4bdf305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/mock-up-cdv-kafemo-819x1024.jpg\" class=\"attachment-large size-large wp-image-107\" alt=\"carte de visite kafemo print design graphique coffee truck pornichet loire-atlantique\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/mock-up-cdv-kafemo-819x1024.jpg 819w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/mock-up-cdv-kafemo-240x300.jpg 240w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/mock-up-cdv-kafemo-768x960.jpg 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/mock-up-cdv-kafemo-10x12.jpg 10w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/mock-up-cdv-kafemo.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9e6e8b e-con-full e-flex e-con e-child\" data-id=\"b9e6e8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82f45d4 elementor-widget elementor-widget-image\" data-id=\"82f45d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1376\" height=\"768\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-illustration-coffee-truck.jpg\" class=\"attachment-full size-full wp-image-111\" alt=\"illustration coffee truck kafemo artisan torr\u00e9facteur pornichet\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-illustration-coffee-truck.jpg 1376w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-illustration-coffee-truck-300x167.jpg 300w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-illustration-coffee-truck-1024x572.jpg 1024w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-illustration-coffee-truck-768x429.jpg 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-illustration-coffee-truck-18x10.jpg 18w\" sizes=\"(max-width: 1376px) 100vw, 1376px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba8a85c e-flex e-con-boxed e-con e-parent\" data-id=\"ba8a85c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-effb89c elementor-widget elementor-widget-video\" data-id=\"effb89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/Composition-2.mp4\" loop=\"\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08e721e e-flex e-con-boxed e-con e-parent\" data-id=\"08e721e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6244720 e-con-full e-flex e-con e-child\" data-id=\"6244720\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c8a3a0 e-con-full e-flex e-con e-child\" data-id=\"5c8a3a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-775114f elementor-widget elementor-widget-heading\" data-id=\"775114f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une palette qui raconte le caf\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-383b1bb elementor-widget elementor-widget-text-editor\" data-id=\"383b1bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPlut\u00f4t qu&rsquo;une couleur arbitraire, j&rsquo;ai construit une progression chromatique inspir\u00e9e du voyage du caf\u00e9, de la pousse de la plante \u00e0 la d\u00e9gustation du produit fini. De cette fa\u00e7on, la palette raconte le produit sans avoir besoin de l&rsquo;expliquer.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5567f0 e-flex e-con-boxed e-con e-parent\" data-id=\"c5567f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a23d20 e-con-full e-flex e-con e-child\" data-id=\"4a23d20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d123c5 elementor-widget elementor-widget-image\" data-id=\"5d123c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"1024\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-sidamo-hajebe-637x1024.jpg\" class=\"attachment-large size-large wp-image-105\" alt=\"packaging caf\u00e9 sidamo hajebe kafemo torr\u00e9faction artisanale identit\u00e9 visuelle\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-sidamo-hajebe-637x1024.jpg 637w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-sidamo-hajebe-187x300.jpg 187w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-sidamo-hajebe-768x1235.jpg 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-sidamo-hajebe-955x1536.jpg 955w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-sidamo-hajebe-1274x2048.jpg 1274w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-sidamo-hajebe-7x12.jpg 7w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-sidamo-hajebe-scaled.jpg 1592w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c5b855 e-con-full e-flex e-con e-child\" data-id=\"1c5b855\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d35662 elementor-widget elementor-widget-image\" data-id=\"7d35662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"1024\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-excelso-637x1024.jpg\" class=\"attachment-large size-large wp-image-103\" alt=\"packaging caf\u00e9 excelso kafemo design graphique torr\u00e9facteur artisanal\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-excelso-637x1024.jpg 637w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-excelso-187x300.jpg 187w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-excelso-768x1235.jpg 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-excelso-955x1536.jpg 955w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-excelso-1274x2048.jpg 1274w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-excelso-7x12.jpg 7w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-excelso-scaled.jpg 1592w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6601d14 e-con-full e-flex e-con e-child\" data-id=\"6601d14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fe0128 elementor-widget elementor-widget-image\" data-id=\"0fe0128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"1024\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-huehuetenango-637x1024.jpg\" class=\"attachment-large size-large wp-image-104\" alt=\"packaging caf\u00e9 huehuetenango kafemo direction artistique freelance\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-huehuetenango-637x1024.jpg 637w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-huehuetenango-187x300.jpg 187w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-huehuetenango-768x1235.jpg 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-huehuetenango-955x1536.jpg 955w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-huehuetenango-1274x2048.jpg 1274w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-huehuetenango-7x12.jpg 7w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-huehuetenango-scaled.jpg 1592w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a23e81 e-con-full e-flex e-con e-child\" data-id=\"5a23e81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2de8c elementor-widget elementor-widget-image\" data-id=\"3d2de8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"1024\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-cajamarca-637x1024.jpg\" class=\"attachment-large size-large wp-image-106\" alt=\"packaging caf\u00e9 cajamarca kafemo identit\u00e9 visuelle coffee truck\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-cajamarca-637x1024.jpg 637w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-cajamarca-187x300.jpg 187w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-cajamarca-768x1235.jpg 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-cajamarca-955x1536.jpg 955w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-cajamarca-1274x2048.jpg 1274w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-cajamarca-7x12.jpg 7w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/03\/kafemo-cajamarca-scaled.jpg 1592w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbe5cfd e-flex e-con-boxed e-con e-parent\" data-id=\"cbe5cfd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f91d146 elementor-widget elementor-widget-image\" data-id=\"f91d146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/04\/kafemo-gobelet-papier-scaled.jpg\" title=\"kafemo-cafe-latte-gobelet-papier-noir-la-baule\" alt=\"caf\u00e9 au lait gobelet papier noir kafemo coffee truck artisanal la baule\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58399eb e-flex e-con-boxed e-con e-parent\" data-id=\"58399eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb752c3 e-con-full e-flex e-con e-child\" data-id=\"cb752c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edf34af e-con-full e-flex e-con e-child\" data-id=\"edf34af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-873fd13 elementor-widget elementor-widget-heading\" data-id=\"873fd13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Motion design et print<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15a5f0f elementor-widget elementor-widget-text-editor\" data-id=\"15a5f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Enfin, l&rsquo;identit\u00e9 a \u00e9t\u00e9 d\u00e9clin\u00e9e en motion design pour les animations logo, ainsi qu&rsquo;en supports print, cartes de visite, packagings et gobelet. En d\u00e9finitive, <a href=\"https:\/\/kafemo.fr\/\">Kaf\u00e9mo <\/a>illustre parfaitement ce que peut apporter une direction artistique identit\u00e9 visuelle coffee truck pens\u00e9e depuis le projet lui-m\u00eame, et non depuis les tendances du march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9a9e75 e-flex e-con-boxed e-con e-parent\" data-id=\"a9a9e75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-04fec84 e-con-full e-flex e-con e-child\" data-id=\"04fec84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-900d73f e-con-full e-flex e-con e-child\" data-id=\"900d73f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f9db6f elementor-widget elementor-widget-text-editor\" data-id=\"2f9db6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Thank you to Kader and Morgane for entrusting me with creating the visual identity for their new business venture.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dcffbd e-flex e-con-boxed e-con e-parent\" data-id=\"1dcffbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-687a08d e-con-full e-flex e-con e-child\" data-id=\"687a08d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9aec7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f9aec7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/thibaut-abadie-garcia.com\/en\/portfolio\/album-spirit-of-3\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> Discover the project Spirit of 3<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-773042a e-con-full e-flex e-con e-child\" data-id=\"773042a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24b7128 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"24b7128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/thibaut-abadie-garcia.com\/en\/portfolio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Portfolio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8251a26 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8251a26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/thibaut-abadie-garcia.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u2192 Contact me \u2190<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Conception d&rsquo;une identit\u00e9 visuelle d&rsquo;un coffee truck et torr\u00e9facteur artisanal : Kafemo, cr\u00e9\u00e9 Kader et Morgane, le coffee truck se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-83","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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