{"id":1034,"date":"2026-06-27T00:51:43","date_gmt":"2026-06-27T00:51:43","guid":{"rendered":"https:\/\/thibaut-abadie-garcia.com\/?p=1034"},"modified":"2026-06-27T12:49:26","modified_gmt":"2026-06-27T12:49:26","slug":"direction-artistique-label-5-piliers-identite","status":"publish","type":"post","link":"https:\/\/thibaut-abadie-garcia.com\/en\/direction-artistique-label-5-piliers-identite\/","title":{"rendered":"Direction artistique de label : 5 piliers pour une identit\u00e9 forte"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1034\" class=\"elementor elementor-1034\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a08828 e-con e-atomic-element e-flexbox-base e-7a08828-9cb4326\" data-id=\"7a08828\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7a08828\">\n    \t\t<div class=\"elementor-element elementor-element-dc21569 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"dc21569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/04\/site-image-collectif-charbon.jpg\" class=\"attachment-full size-full wp-image-333\" alt=\"directeur-artistique-freelance-identit\u00e9-visuelle-collectif-charbon\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/04\/site-image-collectif-charbon.jpg 1920w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/04\/site-image-collectif-charbon-300x169.jpg 300w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/04\/site-image-collectif-charbon-1024x576.jpg 1024w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/04\/site-image-collectif-charbon-768x432.jpg 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/04\/site-image-collectif-charbon-1536x864.jpg 1536w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/04\/site-image-collectif-charbon-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-762aa35 e-con e-atomic-element e-flexbox-base e-762aa35-0b6470c\" data-id=\"762aa35\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"762aa35\">\n    \t\t<div class=\"elementor-element elementor-element-445b628 elementor-widget elementor-widget-text-editor\" data-id=\"445b628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pour d\u00e9buter cet article, je vais vous parler de l&rsquo;importance du choix de la direction artistique d&rsquo;un label. Ensuite, nous verrons ensemble les 5 points qui selon moi permettent de structurer l&rsquo;identit\u00e9 de votre label afin de pouvoir d\u00e9velopper votre projet sereinement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-52582a4 e-con e-atomic-element e-flexbox-base e-52582a4-eb7bfe0 e-52582a4-eb7bfe0\" data-id=\"52582a4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"52582a4\">\n    \t\t<div class=\"elementor-element elementor-element-40634a5 elementor-widget elementor-widget-heading\" data-id=\"40634a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La direction artistique pour un label, le premier contact avec le public<\/h1>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-9d1c4e0 e-con e-atomic-element e-flexbox-base e-9d1c4e0-1847c55\" data-id=\"9d1c4e0\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9d1c4e0\">\n    \t\t<div class=\"elementor-element elementor-element-854b51d elementor-widget elementor-widget-text-editor\" data-id=\"854b51d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>C&rsquo;est le premier \u00ab\u00a0single\u00a0\u00bb du label<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17a01c5 elementor-widget elementor-widget-text-editor\" data-id=\"17a01c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Plus de <strong>1 200 labels musicaux<\/strong> coexistent dans l&rsquo;Hexagone, des g\u00e9ants comme Because Music aux collectifs underground comme Inou\u00efs du Printemps de Bourges. Pourtant, seulement <strong>15 % d\u2019entre eux<\/strong> poss\u00e8dent une identit\u00e9 visuelle coh\u00e9rente et m\u00e9morable (source : Syndicat National du Disque). Pourquoi ? Parce que beaucoup consid\u00e8rent encore le design comme un simple co\u00fbt, alors qu\u2019il devrait \u00eatre <strong>un levier strat\u00e9gique<\/strong> face \u00e0 la saturation des plateformes.<\/p><p>Prenez <strong>Ed Banger Records<\/strong> : son logo psych\u00e9d\u00e9lique, ses pochettes acidul\u00e9es et sa typographie r\u00e9tro ont fait de lui une marque culte, bien au-del\u00e0 de la musique \u00e9lectronique. <strong>En effet<\/strong>, une direction artistique pour un label ne se limite pas \u00e0 l\u2019esth\u00e9tique. <strong>C\u2019est un outil puissant<\/strong> pour :<\/p><ul><li><strong>Vous diff\u00e9rencier<\/strong> dans un march\u00e9 ultra-concurrentiel<\/li><li><strong>Cr\u00e9er un lien \u00e9motionnel<\/strong> avec votre audience<\/li><li><strong>Booster votre cr\u00e9dibilit\u00e9<\/strong> aupr\u00e8s des artistes et des m\u00e9dias<\/li><\/ul><p>Dans cet article, je d\u00e9crypte <strong>les 5 piliers d\u2019une identit\u00e9 visuelle r\u00e9ussie<\/strong> pour un label fran\u00e7ais, avec des cas concrets, des erreurs \u00e0 \u00e9viter et des solutions <strong>actionnables<\/strong> pour booster votre branding. Que vous soyez un label parisien \u00e9mergent ou une structure lyonnaise en qu\u00eate de renouveau, ces insights vous aideront \u00e0 <strong>transformer votre marque en une r\u00e9f\u00e9rence visuelle<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-d00842b e-con e-atomic-element e-flexbox-base e-d00842b-ac49688\" data-id=\"d00842b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d00842b\">\n    \t\t<div class=\"elementor-element elementor-element-46c59da elementor-widget elementor-widget-spacer\" data-id=\"46c59da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-c46813f e-con e-atomic-element e-flexbox-base e-b42b926\" data-id=\"c46813f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c46813f\">\n    \t\t<div class=\"elementor-element elementor-element-dfe69b7 elementor-widget elementor-widget-spacer\" data-id=\"dfe69b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e068f elementor-widget elementor-widget-text-editor\" data-id=\"c8e068f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Pr\u00eat \u00e0 transformer votre label en une r\u00e9f\u00e9rence visuelle ?<\/strong><br \/>D\u00e9couvrez notre approche sur la page <a href=\"https:\/\/thibaut-abadie-garcia.com\/en\/services\/identite-visuelle\/\"><strong>Services &#8211; Identit\u00e9 visuelle<\/strong>.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7210979 e-con e-atomic-element e-flexbox-base e-7210979-bf15dda\" data-id=\"7210979\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7210979\">\n    \t\t<div class=\"elementor-element elementor-element-01c955d elementor-widget elementor-widget-spacer\" data-id=\"01c955d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5fcda06 e-con e-atomic-element e-flexbox-base e-5fcda06-8ec278a e-5fcda06-8ec278a\" data-id=\"5fcda06\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5fcda06\">\n    \t\t<div class=\"elementor-element elementor-element-388c226 elementor-widget elementor-widget-heading\" data-id=\"388c226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Pourquoi l\u2019identit\u00e9 visuelle pour un label est importante ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f019619 elementor-widget elementor-widget-text-editor\" data-id=\"f019619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Il y a aujourd&rsquo;hui en France\u00a0<strong>plus de 30 000 artistes actifs<\/strong> (source : SACEM, 2025). Pour un label, <strong>se diff\u00e9rencier ne suffit plus<\/strong> : il faut <strong>cr\u00e9er une exp\u00e9rience visuelle imm\u00e9diate<\/strong>. <strong>En effet<\/strong>, la direction artistique pour un label d\u00e9finit un <strong>fil d\u2019ariane visuel et textuel<\/strong>. Elle d\u00e9termine <strong>la mani\u00e8re dont votre structure va vivre et communiquer<\/strong> avec son audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7203516 e-con e-atomic-element e-flexbox-base e-7203516-940c5e8\" data-id=\"7203516\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7203516\">\n    \t\t<div class=\"elementor-element elementor-element-c4ebc1b elementor-widget elementor-widget-heading\" data-id=\"c4ebc1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.1. Se d\u00e9marquer dans un march\u00e9 satur\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f69026 elementor-widget elementor-widget-text-editor\" data-id=\"1f69026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019industrie musicale compte <strong>plus de 500 000 labels<\/strong> dans le monde (source : IFPI, 2025). Dans ce paysage ultra-concurrentiel, <strong>se d\u00e9marquer est un imp\u00e9ratif<\/strong>. <strong>Pourquoi ?<\/strong> Parce qu\u2019un label doit <strong>capter l\u2019attention en quelques secondes<\/strong>, avant m\u00eame que l\u2019auditeur n\u2019\u00e9coute une seule note.<\/p><p>Une identit\u00e9 visuelle forte permet \u00e0 un label de :\u00a0<br \/><br \/><strong>\u2022 Cr\u00e9er une signature unique<\/strong> (ex. : le noir et blanc de Ninja Tune, les motifs g\u00e9om\u00e9triques de Warp Records)<br \/><br \/>\u2022\u00a0\u00a0<strong>Attirer l\u2019attention des m\u00e9dias<\/strong> (un visuel m\u00e9morable augmente les chances d\u2019\u00eatre rep\u00e9r\u00e9 par des blogs comme <em>Pitchfork<\/em> ou <em>Resident Advisor<\/em>)\u00a0<br \/><br \/>\u2022\u00a0<strong>Faciliter la reconnaissance instantan\u00e9e<\/strong> (comme le logo de Domino Records, inspir\u00e9 des \u00e9tiquettes de vinyle vintage)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-cd5d7a9 e-con e-atomic-element e-flexbox-base e-81baf39\" data-id=\"cd5d7a9\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"cd5d7a9\">\n    \t\t<div class=\"elementor-element elementor-element-c6da378 elementor-widget elementor-widget-spacer\" data-id=\"c6da378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-df83a1a e-con e-atomic-element e-flexbox-base e-3a3ffbc\" data-id=\"df83a1a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"df83a1a\">\n    \t\t<div class=\"elementor-element elementor-element-7a77185 elementor-widget elementor-widget-heading\" data-id=\"7a77185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EXEMPLES : <\/h3>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-e2fbc5d e-con e-atomic-element e-flexbox-base e-e2fbc5d-fbbbd86\" data-id=\"e2fbc5d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e2fbc5d\">\n    \t\t<div class=\"elementor-element elementor-element-583a2a5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"583a2a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un label comme <strong><a href=\"https:\/\/www.because.tv\/\">Because Music<\/a><\/strong> a su capitalisersur son identit\u00e9 visuelle pour se positionner comme un acteur <strong>premium<\/strong> du march\u00e9, attirant des artistes comme <strong>Phoebe Bridgers<\/strong> ou\u00a0<strong>Christine and the Queens<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-dad77d7 e-con e-atomic-element e-flexbox-base e-dad77d7-6d141fb\" data-id=\"dad77d7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"dad77d7\">\n    \t\t<div class=\"elementor-element elementor-element-294def0 elementor-widget elementor-widget-spacer\" data-id=\"294def0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-82535df e-con e-atomic-element e-flexbox-base e-82535df-44d9bb9\" data-id=\"82535df\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"82535df\">\n    \t\t<div class=\"elementor-element elementor-element-1857888 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1857888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.roymusic.com\/\"><strong style=\"font-size: 1rem;\">Roy Music<\/strong><\/a><span style=\"font-size: 1rem;\">, label bordelais sp\u00e9cialis\u00e9 en hip-hop, a vu ses ventes augmenter de <\/span><strong style=\"font-size: 1rem;\">40%<\/strong><span style=\"font-size: 1rem;\"> apr\u00e8s une refonte de son identit\u00e9 visuelle (logo plus dynamique, palette de couleurs chaude). R\u00e9sultat ? Une meilleure reconnaissance sur les r\u00e9seaux sociaux et une <\/span><strong style=\"font-size: 1rem;\">fid\u00e9lisation des fans<\/strong><span style=\"font-size: 1rem;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-2f9d194 e-con e-atomic-element e-flexbox-base e-2f9d194-2e32a60\" data-id=\"2f9d194\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2f9d194\">\n    \t\t<div class=\"elementor-element elementor-element-54482bf elementor-widget elementor-widget-spacer\" data-id=\"54482bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-e30c9b0 e-con e-atomic-element e-flexbox-base e-e30c9b0-b637f97\" data-id=\"e30c9b0\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e30c9b0\">\n    <div class=\"elementor-element elementor-element-312d42e e-con e-atomic-element e-flexbox-base e-312d42e-114987b\" data-id=\"312d42e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"312d42e\">\n    \t\t<div class=\"elementor-element elementor-element-134ef87 elementor-widget elementor-widget-heading\" data-id=\"134ef87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.2. Coh\u00e9rence et confiance : \nles piliers de la fid\u00e9lisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff34fe3 elementor-widget elementor-widget-text-editor\" data-id=\"ff34fe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un label est une <strong>marque relationnelle<\/strong>. En effet, les fans, les artistes et les partenaires doivent pouvoir <strong>s\u2019identifier \u00e0 lui<\/strong>. <strong>Pourquoi ?<\/strong> Parce qu\u2019une identit\u00e9 visuelle coh\u00e9rente renforce la <strong>confiance<\/strong> et la <strong>fid\u00e9lit\u00e9<\/strong>.<\/p><p><strong>O\u00f9 cette coh\u00e9rence doit-elle s\u2019appliquer ?<\/strong><\/p><ul><li>Les pochettes d\u2019album (ex. : les illustrations aquarell\u00e9es de Secretly Group)<\/li><li>Le site web et les r\u00e9seaux sociaux<\/li><li>Les supports physiques (vinyles, merchandising)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-1123ae4 e-con e-atomic-element e-flexbox-base e-1123ae4-15d0984\" data-id=\"1123ae4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1123ae4\">\n    \t\t<div class=\"elementor-element elementor-element-45f1ea5 elementor-widget elementor-widget-heading\" data-id=\"45f1ea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UN EXEMPLE CONCRET :<\/h3>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-d281ce7 e-con e-atomic-element e-flexbox-base e-d281ce7-e5e97ad\" data-id=\"d281ce7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d281ce7\">\n    \t\t<div class=\"elementor-element elementor-element-808bd24 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"808bd24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.pias.com\/labels\/\"><strong>PIAS France<\/strong><\/a> a su attirer des artistes comme <strong>L\u2019Imp\u00e9ratrice<\/strong> ou <strong>Pomme<\/strong> gr\u00e2ce \u00e0 une charte graphique <strong>\u00e9l\u00e9gante et intemporelle<\/strong> (typographie serif, palette neutre). R\u00e9sultat ? Une <strong>cr\u00e9dibilit\u00e9 accrue<\/strong> aupr\u00e8s des m\u00e9dias et des distributeurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-dd18f37 e-con e-atomic-element e-flexbox-base e-dd18f37-42f8123\" data-id=\"dd18f37\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"dd18f37\">\n    \t\t<div class=\"elementor-element elementor-element-c11ef35 elementor-widget elementor-widget-spacer\" data-id=\"c11ef35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6eeaa04 e-con e-atomic-element e-flexbox-base e-6eeaa04-436afd1\" data-id=\"6eeaa04\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6eeaa04\">\n    <div class=\"elementor-element elementor-element-76982f3 e-con e-atomic-element e-flexbox-base e-76982f3-ba2d0e6\" data-id=\"76982f3\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"76982f3\">\n    \t\t<div class=\"elementor-element elementor-element-c8139a8 elementor-widget elementor-widget-heading\" data-id=\"c8139a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1.3. Valeur per\u00e7ue et positionnement strat\u00e9gique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb8c9aa elementor-widget elementor-widget-text-editor\" data-id=\"eb8c9aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Une identit\u00e9 visuelle pour un label, si elle est bien pens\u00e9e,\u00a0<strong>augmente la valeur per\u00e7ue<\/strong>. Par exemple, un logo minimaliste comme celui de PIAS peut \u00e9voquer :<\/p><ul><li><strong>Professionnalisme<\/strong><\/li><li><strong>Innovation<\/strong><\/li><li><strong>Exigence artistique<\/strong><\/li><\/ul><p>\u00c0 l\u2019inverse, un design d\u00e9sordonn\u00e9 ou g\u00e9n\u00e9rique peut donner l\u2019impression d\u2019un manque de s\u00e9rieux, d\u00e9courageant les artistes de qualit\u00e9 et les partenaires commerciaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-2cae1f3 e-con e-atomic-element e-flexbox-base e-2cae1f3-0c04342\" data-id=\"2cae1f3\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2cae1f3\">\n    \t\t<div class=\"elementor-element elementor-element-216ab74 elementor-widget elementor-widget-heading\" data-id=\"216ab74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00c9TUDE DE CAS<\/h3>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-363c56d e-con e-atomic-element e-flexbox-base e-363c56d-67d8100\" data-id=\"363c56d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"363c56d\">\n    \t\t<div class=\"elementor-element elementor-element-8da8cce elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8da8cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sur Instagram ou TikTok, une identit\u00e9 visuelle coh\u00e9rente <strong>augmente l\u2019engagement de 30%<\/strong> (\u00e9tude HubSpot, 2025). Par exemple,\u00a0<em style=\"font-weight: inherit;\"><a href=\"https:\/\/grand-musique-mgmt.com\/\"><strong>Grand Musique<\/strong><\/a>, label lyonnais, a boost\u00e9 sa visibilit\u00e9 en adoptant une <strong>palette de couleurs vives<\/strong> et des visuels <strong>instagrammables<\/strong> (pochettes d\u2019albums color\u00e9es, typographie ronde). R\u00e9sultat ? <strong>50 000 followers<\/strong> en 18 mois.\u00a0\u00bb<\/em><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-9f26ed3 e-con e-atomic-element e-flexbox-base e-9f26ed3-00edddf\" data-id=\"9f26ed3\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9f26ed3\">\n    \t\t<div class=\"elementor-element elementor-element-68d70bc elementor-widget elementor-widget-spacer\" data-id=\"68d70bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5cec2a8 e-con e-atomic-element e-flexbox-base e-5cec2a8-1618e40\" data-id=\"5cec2a8\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5cec2a8\">\n    <div class=\"elementor-element elementor-element-fd01b33 e-con e-atomic-element e-flexbox-base e-fd01b33-2711a23\" data-id=\"fd01b33\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"fd01b33\">\n    \t\t<div class=\"elementor-element elementor-element-84c8a42 elementor-widget elementor-widget-heading\" data-id=\"84c8a42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Identit\u00e9 visuelle d'un label r\u00e9ussie : les 5 piliers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b8a78c elementor-widget elementor-widget-text-editor\" data-id=\"0b8a78c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>D&rsquo;abord, d\u00e9couvrez les 5 piliers d\u2019une identit\u00e9 visuelle r\u00e9ussie pour un label fran\u00e7ais : logo, couleurs, typo, imagerie et tone of voice. \u00c9galement, vous trouverez des exemples concrets avec Because Music, Ed Banger et PIAS.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48a5776 elementor-widget elementor-widget-text-editor\" data-id=\"48a5776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Enfin, les artistes recherchent des labels qui <strong>comprennent leur vision<\/strong>. <br \/>De ce fait une identit\u00e9 visuelle forte est un <strong>signal fort<\/strong> :<\/p><ul><li><strong>\u00ab\u00a0Ce label a une identit\u00e9, il sait o\u00f9 il va.\u00a0\u00bb<\/strong><\/li><li><strong>\u00ab\u00a0Ils ont un style, je veux en faire partie.\u00a0\u00bb<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-e4fb54d e-con e-atomic-element e-flexbox-base e-e4fb54d-ed4d663\" data-id=\"e4fb54d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e4fb54d\">\n    <div class=\"elementor-element elementor-element-21157b5 e-con e-atomic-element e-flexbox-base e-21157b5-8ca3f3e\" data-id=\"21157b5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"21157b5\">\n    \t\t<div class=\"elementor-element elementor-element-0cb959e elementor-widget elementor-widget-heading\" data-id=\"0cb959e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pilier 1 : \nLe Logo, la signature visuelle de votre label<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-865e36b elementor-widget elementor-widget-text-editor\" data-id=\"865e36b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Pourquoi c\u2019est crucial ?<br \/><\/strong>Premi\u00e8rement, un logo est <strong>l\u2019\u00e9l\u00e9ment le plus reconnaissable<\/strong> de votre identit\u00e9. Il sera dispos\u00e9 sur tous les \u00e9l\u00e9ments produits par le label : albums, vinyles, affiches et les multiples supports de communication qui existent aujourd&rsquo;hui.<\/p><p><span style=\"font-size: 1rem;\">Deuxi\u00e8mement, l&rsquo;\u00e9tude \u00ab\u00a0The Business Value of Design\u00a0\u00bb <br \/>r\u00e9alis\u00e9e par McKinsey d\u00e9montre que les entreprises int\u00e9grant <br \/>une forte identit\u00e9 visuelle surperforment leurs concurrents de <br \/><\/span><strong style=\"font-size: 1rem;\">+32% sur la croissance de leurs revenus.<br \/><\/strong><span style=\"font-style: inherit; font-weight: inherit;\"><br \/>\u00c9tant donn\u00e9 que le logo vous repr\u00e9sente sur tous vos supports, il est important de le rendre unique et m\u00e9morable.\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit;\">Finalement, le logo contribue \u00e0 faire votre promotion aupr\u00e8s des personnes qui ne vous connaissent pas encore. Par cons\u00e9quent, pensez \u00e0 l&rsquo;image que vous souhaitez renvoyer.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-6dac184 e-con e-atomic-element e-flexbox-base e-6dac184-fe29c9c\" data-id=\"6dac184\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6dac184\">\n    \t\t<div class=\"elementor-element elementor-element-86670d3 elementor-widget elementor-widget-heading\" data-id=\"86670d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">LES BONNES PRATIQUES <\/h3>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-ef59a76 e-con e-atomic-element e-flexbox-base e-ef59a76-8fc67d6\" data-id=\"ef59a76\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ef59a76\">\n    \t\t<div class=\"elementor-element elementor-element-c57b9ee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c57b9ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u2022 Simplicit\u00e9<\/strong> : Un logo trop complexe peut vite perdre en efficacit\u00e9 sur une pochette d\u2019album ou un profil Instagram. \/!\\ Faire un logo simple n&rsquo;est pas toujours si facile.<br \/><strong>\u2022 Polyvalence<\/strong> : Il doit fonctionner en <strong>noir et blanc<\/strong>, en petit format (favicon) et en grand (banni\u00e8re)<br \/><strong>\u2022 M\u00e9morable<\/strong> : Prenez le logo de PIAS, les crochets de chaque c\u00f4t\u00e9 du texte contribuent \u00e0 le rendre facilement identifiable<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-b92da34 e-con e-atomic-element e-flexbox-base e-b92da34-c8f43ee\" data-id=\"b92da34\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b92da34\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-665e7e2-75f7b1b\" data-interaction-id=\"665e7e2\" id=\"1053\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/pias-electronique-300x300.webp\" width=\"300\" height=\"300\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/pias-electronique-300x300.webp 300w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/pias-electronique-1024x1024.webp 1024w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/pias-electronique-150x150.webp 150w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/pias-electronique-768x768.webp 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/pias-electronique-12x12.webp 12w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/pias-electronique.webp 1080w\" alt=\"logo-pias-electronique\"\/>\t\t\t\t<div class=\"elementor-element elementor-element-e5d4961 elementor-widget elementor-widget-spacer\" data-id=\"e5d4961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-c639f1c e-con e-atomic-element e-flexbox-base e-c639f1c-c3189d1\" data-id=\"c639f1c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c639f1c\">\n    \t\t<div class=\"elementor-element elementor-element-01a492e elementor-widget elementor-widget-heading\" data-id=\"01a492e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UNE ERREUR \u00c0 \u00c9VITER<\/h3>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5370dcc e-con e-atomic-element e-flexbox-base e-5370dcc-cf39253\" data-id=\"5370dcc\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5370dcc\">\n    \t\t<div class=\"elementor-element elementor-element-3fa6362 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3fa6362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2022<strong> Un logo trop d\u00e9taill\u00e9 :\u00a0<\/strong> un logo doit \u00eatre lisible en tr\u00e8s petit, comme en tr\u00e8s grand, avoir trop de d\u00e9tail joue g\u00e9n\u00e9ralement sur la lisibilit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-32ec53d e-con e-atomic-element e-flexbox-base e-32ec53d-c2a38f7\" data-id=\"32ec53d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"32ec53d\">\n    \t\t<div class=\"elementor-element elementor-element-3b3d9e5 elementor-widget elementor-widget-spacer\" data-id=\"3b3d9e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-a4a9c84 e-con e-atomic-element e-flexbox-base e-a4a9c84-3f335a1\" data-id=\"a4a9c84\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a4a9c84\">\n    <div class=\"elementor-element elementor-element-ce979d6 e-con e-atomic-element e-flexbox-base e-ce979d6-0aacc25\" data-id=\"ce979d6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ce979d6\">\n    \t\t<div class=\"elementor-element elementor-element-6402dc8 elementor-widget elementor-widget-heading\" data-id=\"6402dc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pilier 2 : \nLa palette de Couleurs, l\u2019\u00e9motion en un clin d\u2019\u0153il<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d9af5e elementor-widget elementor-widget-text-editor\" data-id=\"9d9af5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pourquoi les couleurs sont-elles si importantes ?<\/p><p>Parce qu&rsquo;elles ne se contentent pas d&#8217;embellir. En cons\u00e9quence, la couleur est le premier \u00e9l\u00e9ment visuel que le cerveau traite. C&rsquo;est pourquoi elle influence la perception de votre marque avant m\u00eame que l&rsquo;auditeur lise votre nom. Par cons\u00e9quent, votre palette cr\u00e9e un lien \u00e9motionnel imm\u00e9diat et oriente les d\u00e9cisions d&rsquo;achat.<\/p><p>\u00c0 titre d&rsquo;exemple : Spotify et son vert n\u00e9on est reconnaissable en une fraction de seconde. Ce n&rsquo;est pas un hasard, c&rsquo;est une d\u00e9cision strat\u00e9gique qui ancre la marque dans un univers d&rsquo;\u00e9nergie et de modernit\u00e9. Pour conclure, les labels qui durent fonctionnent de la m\u00eame mani\u00e8re : on reconna\u00eet leur univers visuel avant m\u00eame de lire leur nom.<\/p><p><strong>En r\u00e9sum\u00e9, votre palette de couleurs, c&rsquo;est votre premier single visuel. Il doit \u00eatre aussi m\u00e9morable qu&rsquo;un hook.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-c75599b e-con e-atomic-element e-flexbox-base e-c75599b-fea492d\" data-id=\"c75599b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c75599b\">\n    \t\t<div class=\"elementor-element elementor-element-56e4da0 elementor-widget elementor-widget-heading\" data-id=\"56e4da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">LES BONNES PRATIQUES <\/h3>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5f44acb e-con e-atomic-element e-flexbox-base e-5f44acb-aee43ae\" data-id=\"5f44acb\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5f44acb\">\n    \t\t<div class=\"elementor-element elementor-element-8029f89 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8029f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u2022 Coh\u00e9rence<\/strong> : Utilisez <strong>2 \u00e0 4 couleurs max<\/strong> pour \u00e9viter la surcharge<br \/><strong>\u2022 Contraste<\/strong> : Assurez-vous que les couleurs fonctionnent bien sur <strong>fond clair et fonc\u00e9<\/strong><br \/>\u2022 <strong>Hi\u00e9rarchie<\/strong> : Pensez \u00e0 la r\u00e8gle des 60-30-10 pour l&rsquo;utilisation de vos couleurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-2b1be94 e-con e-atomic-element e-flexbox-base e-2b1be94-626fcb3\" data-id=\"2b1be94\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2b1be94\">\n    \t\t<div class=\"elementor-element elementor-element-722023b elementor-widget elementor-widget-spacer\" data-id=\"722023b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-38bdd6a e-con e-atomic-element e-flexbox-base e-38bdd6a-16e23ad\" data-id=\"38bdd6a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"38bdd6a\">\n    \t\t<div class=\"elementor-element elementor-element-bf95924 elementor-widget elementor-widget-heading\" data-id=\"bf95924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UNE ERREUR \u00c0 \u00c9VITER<\/h3>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-f250c72 e-con e-atomic-element e-flexbox-base e-f250c72-e05649d\" data-id=\"f250c72\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f250c72\">\n    \t\t<div class=\"elementor-element elementor-element-c403a07 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c403a07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2022 <strong>Une palette trop large, <\/strong>avec 8 couleurs diff\u00e9rentes par exemple. <br \/>Votre identit\u00e9 se dilue et vous pouvez devenir moins m\u00e9morable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6cd9e68 e-con e-atomic-element e-flexbox-base e-6cd9e68-50dcd9b\" data-id=\"6cd9e68\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6cd9e68\">\n    \t\t<div class=\"elementor-element elementor-element-de7ec85 elementor-widget elementor-widget-spacer\" data-id=\"de7ec85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-f08c74e e-con e-atomic-element e-flexbox-base e-f08c74e-89e86b8\" data-id=\"f08c74e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f08c74e\">\n    <div class=\"elementor-element elementor-element-09d6305 e-con e-atomic-element e-flexbox-base e-09d6305-8f12182\" data-id=\"09d6305\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"09d6305\">\n    \t\t<div class=\"elementor-element elementor-element-9fafd71 elementor-widget elementor-widget-heading\" data-id=\"9fafd71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pilier 3 : \nLa typographie, le ton de votre marque<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-426c2db elementor-widget elementor-widget-text-editor\" data-id=\"426c2db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Pourquoi la typographie compte-t-elle autant ?<\/strong> <br \/>Votre choix de police <strong>transmet une \u00e9motion<\/strong> avant m\u00eame que le visiteur ne lise un mot. Par ailleurs, une typographie mal adapt\u00e9e peut <strong>nuire \u00e0 votre cr\u00e9dibilit\u00e9<\/strong> ou <strong>d\u00e9tourner votre audience<\/strong>.<\/p><p><strong>Par exemple, le cas de PIAS France :<\/strong>\u00a0son utilisation d\u2019une <strong>typographie sans serif bold pour le logo <\/strong>renvoie une image de <strong>professionnalisme<\/strong> et de <strong>s\u00e9rieux artistique<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-79e8e0b e-con e-atomic-element e-flexbox-base e-9be098e\" data-id=\"79e8e0b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"79e8e0b\">\n    \t\t<div class=\"elementor-element elementor-element-bc6670a elementor-widget elementor-widget-text-editor\" data-id=\"bc6670a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>\u2192\u00a0 police souple sans empattement<br \/>\u2192 \u00e9voque un label \u00e0 taille humaine<br \/>\u2192 mood d\u00e9tente<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-584f876 e-con e-atomic-element e-flexbox-base e-901b334\" data-id=\"584f876\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"584f876\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base\" data-interaction-id=\"cbf34ba\" id=\"1051\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/ed-banger-records.webp\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/ed-banger-records.webp 1080w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/ed-banger-records-300x300.webp 300w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/ed-banger-records-1024x1024.webp 1024w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/ed-banger-records-150x150.webp 150w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/ed-banger-records-768x768.webp 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/ed-banger-records-12x12.webp 12w\" alt=\"logo ed banger records\"\/>\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-b17a8f4 e-con e-atomic-element e-flexbox-base e-f11ce59\" data-id=\"b17a8f4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b17a8f4\">\n    \t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"e-image-base\" data-interaction-id=\"45d15a6\" id=\"1053\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/pias-electronique.webp\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/pias-electronique.webp 1080w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/pias-electronique-300x300.webp 300w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/pias-electronique-1024x1024.webp 1024w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/pias-electronique-150x150.webp 150w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/pias-electronique-768x768.webp 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/pias-electronique-12x12.webp 12w\" alt=\"logo-pias-electronique\"\/>\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-28d2fba elementor-widget elementor-widget-text-editor\" data-id=\"28d2fba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>\u2192\u00a0 police droite sans empattement<br \/>\u2192 les crochets rappelle le cadre <br \/>de la structure<br \/>\u2192 univers plus norm\u00e9<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0bb69 elementor-widget elementor-widget-text-editor\" data-id=\"cf0bb69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>\u2192\u00a0 police arrondie et futuristique<br \/>\u2192 pose les bases d&rsquo;un univers modernit\u00e9 et dynamisme<br \/>\u2192 approche sur l&rsquo;ind\u00e9pendance<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25f721f e-con e-atomic-element e-flexbox-base e-b255130\" data-id=\"25f721f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"25f721f\">\n    \t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"e-image-base\" data-interaction-id=\"9b16704\" id=\"1072\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/grand-musique-management.webp\" width=\"1122\" height=\"1125\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/grand-musique-management.webp 1122w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/grand-musique-management-300x300.webp 300w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/grand-musique-management-1021x1024.webp 1021w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/grand-musique-management-150x150.webp 150w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/grand-musique-management-768x770.webp 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/grand-musique-management-12x12.webp 12w\" alt=\"grand musique management\"\/>\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-9bc47dd e-con e-atomic-element e-flexbox-base e-8c02e82\" data-id=\"9bc47dd\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9bc47dd\">\n    \t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"e-image-base\" data-interaction-id=\"7ee79ba\" id=\"1050\" src=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/because-music.webp\" width=\"900\" height=\"900\" srcset=\"https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/because-music.webp 900w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/because-music-300x300.webp 300w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/because-music-150x150.webp 150w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/because-music-768x768.webp 768w, https:\/\/thibaut-abadie-garcia.com\/wp-content\/uploads\/2026\/06\/because-music-12x12.webp 12w\" alt=\"logo because music\"\/>\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-afc9b1b elementor-widget elementor-widget-text-editor\" data-id=\"afc9b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>\u2192\u00a0 police arrondie manuscrite<br \/>\u2192 dynamique et spontan\u00e9e\u00a0<br \/>\u2192 la dynamique entre les\u00a0<br \/>deux mots cr\u00e9e un rythme<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7e2b057 e-con e-atomic-element e-flexbox-base e-7e2b057-eaf21e5\" data-id=\"7e2b057\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7e2b057\">\n    \t\t<div class=\"elementor-element elementor-element-9255dde elementor-widget elementor-widget-heading\" data-id=\"9255dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">LES BONNES PRATIQUES <\/h3>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-f6d8ee2 e-con e-atomic-element e-flexbox-base e-f6d8ee2-82ff050\" data-id=\"f6d8ee2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f6d8ee2\">\n    \t\t<div class=\"elementor-element elementor-element-d3d7c47 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d3d7c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2022 <strong>Lisibilit\u00e9<\/strong> : \u00c9vitez les polices trop fantaisistes pour le corps de texte<br \/><strong>\u2022 Hi\u00e9rarchie<\/strong> : Utilisez <strong>2 \u00e0 3 polices max, <\/strong>une pour les titres, une pour le corps de texte et une pour mettre des \u00e9l\u00e9ments en avant par exemple.<br \/>\u2022 <strong>Licences<\/strong> : V\u00e9rifiez que la police est <strong>libre de droits<\/strong> ou achetez une licence pro<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-befe814 e-con e-atomic-element e-flexbox-base e-befe814-dbc1a66\" data-id=\"befe814\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"befe814\">\n    \t\t<div class=\"elementor-element elementor-element-71da8d4 elementor-widget elementor-widget-spacer\" data-id=\"71da8d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-8598dcb e-con e-atomic-element e-flexbox-base e-8598dcb-6c79b6e\" data-id=\"8598dcb\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"8598dcb\">\n    \t\t<div class=\"elementor-element elementor-element-35f8309 elementor-widget elementor-widget-heading\" data-id=\"35f8309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UNE ERREUR \u00c0 \u00c9VITER<\/h3>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-22e207b e-con e-atomic-element e-flexbox-base e-22e207b-5b8aac7\" data-id=\"22e207b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"22e207b\">\n    \t\t<div class=\"elementor-element elementor-element-486b144 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"486b144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2022 <b>Une typographie trop stylis\u00e9<\/b><strong>e<\/strong> peut vous faire perdre en lisibilit\u00e9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-fd8084a e-con e-atomic-element e-flexbox-base e-fd8084a-72588a3\" data-id=\"fd8084a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"fd8084a\">\n    \t\t<div class=\"elementor-element elementor-element-4fb2272 elementor-widget elementor-widget-spacer\" data-id=\"4fb2272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-93a83f6 e-con e-atomic-element e-flexbox-base e-93a83f6-ec2f1a6\" data-id=\"93a83f6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"93a83f6\">\n    <div class=\"elementor-element elementor-element-23b35d2 e-con e-atomic-element e-flexbox-base e-23b35d2-880c572\" data-id=\"23b35d2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"23b35d2\">\n    \t\t<div class=\"elementor-element elementor-element-4af42d7 elementor-widget elementor-widget-heading\" data-id=\"4af42d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pilier 4 : \nL\u2019Imagerie, l\u2019\u00e2me de votre label<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6fe003 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c6fe003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>D&rsquo;abord, l&rsquo;imagerie est l&rsquo;une des composantes les plus puissantes de votre direction artistique. Toutefois, qu&rsquo;il s&rsquo;agisse de photographies, d&rsquo;illustrations ou de vid\u00e9os, chaque visuel que vous produisez raconte quelque chose de votre label, avant m\u00eame que la musique ne soit \u00e9cout\u00e9e.<\/p><p>Ensuite, sur les plateformes de streaming, l&rsquo;attention est une ressource rare. En quelques secondes, un auditeur d\u00e9cide de cliquer ou de passer. Par cons\u00e9quent, une pochette d&rsquo;album, une photo de presse ou une vignette YouTube ne sont pas de simples d\u00e9corations : ce sont des arguments visuels.<\/p><p>Une imagerie coh\u00e9rente et forte remplit trois fonctions essentielles :<\/p><ul><li><strong>Elle attire<\/strong> : <br \/>elle capte l&rsquo;\u0153il dans un flux satur\u00e9 de contenus<\/li><li><strong>Elle fait ressentir<\/strong> : <br \/>elle cr\u00e9e une \u00e9motion avant m\u00eame que le son ne soit jou\u00e9<\/li><li><strong>Elle retient<\/strong> : <br \/>elle grave une image mentale associ\u00e9e \u00e0 votre label<\/li><\/ul><p>Finalement, pensez \u00e0 des labels comme <strong>Ninja Tune<\/strong> ou <strong>Because Music<\/strong> : leur imagerie est imm\u00e9diatement reconnaissable. Ce n&rsquo;est pas un hasard, c&rsquo;est le r\u00e9sultat d&rsquo;une direction artistique assum\u00e9e et coh\u00e9rente dans le temps<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-5df38a5 e-con e-atomic-element e-flexbox-base e-5df38a5-4f91395\" data-id=\"5df38a5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5df38a5\">\n    \t\t<div class=\"elementor-element elementor-element-4a0b0e7 elementor-widget elementor-widget-spacer\" data-id=\"4a0b0e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-87fd745 e-con e-atomic-element e-flexbox-base e-87fd745-2e39d22\" data-id=\"87fd745\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"87fd745\">\n    \t\t<div class=\"elementor-element elementor-element-9b88114 elementor-widget elementor-widget-heading\" data-id=\"9b88114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">LES BONNES PRATIQUES <\/h3>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-d46ad66 e-con e-atomic-element e-flexbox-base e-d46ad66-9f7c83c\" data-id=\"d46ad66\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d46ad66\">\n    \t\t<div class=\"elementor-element elementor-element-69c2800 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"69c2800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2022 <strong>Style coh\u00e9rent<\/strong> : Choisissez un <strong>style visuel<\/strong> (photo, illustration, collage) <br \/>et tenez-vous-y, en plus vous allez gagner du temps<br \/><strong>\u2022 Template : <\/strong>Cr\u00e9ez des templates vous permettra de gagner du temps et vous aidera \u00e0 garantir une coh\u00e9rence<strong><br \/>\u2022 Qualit\u00e9<\/strong> : Utilisez des <strong>images haute r\u00e9solution<\/strong> (300 DPI pour l\u2019impression)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-d641031 e-con e-atomic-element e-flexbox-base e-d641031-e094d7a\" data-id=\"d641031\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d641031\">\n    \t\t<div class=\"elementor-element elementor-element-e421941 elementor-widget elementor-widget-spacer\" data-id=\"e421941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-2133440 e-con e-atomic-element e-flexbox-base e-2133440-c9e1838\" data-id=\"2133440\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2133440\">\n    \t\t<div class=\"elementor-element elementor-element-243feff elementor-widget elementor-widget-heading\" data-id=\"243feff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UNE ERREUR \u00c0 \u00c9VITER<\/h3>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-3f4cb02 e-con e-atomic-element e-flexbox-base e-3f4cb02-c912ca3\" data-id=\"3f4cb02\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3f4cb02\">\n    \t\t<div class=\"elementor-element elementor-element-e7f8e34 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e7f8e34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2022 <b>Des visuels trop g\u00e9n\u00e9riques,\u00a0<\/b>se faire une banque d&rsquo;image prend du temps, cependant, il vaut mieux utiliser ses propres photos que des images g\u00e9n\u00e9riques<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7047f47 e-con e-atomic-element e-flexbox-base e-7047f47-e94811f\" data-id=\"7047f47\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7047f47\">\n    \t\t<div class=\"elementor-element elementor-element-525414e elementor-widget elementor-widget-spacer\" data-id=\"525414e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-dcd03f7 e-con e-atomic-element e-flexbox-base e-dcd03f7-157d1e1\" data-id=\"dcd03f7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"dcd03f7\">\n    <div class=\"elementor-element elementor-element-bcfce88 e-con e-atomic-element e-flexbox-base e-bcfce88-8cd811c\" data-id=\"bcfce88\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"bcfce88\">\n    \t\t<div class=\"elementor-element elementor-element-5cb32af elementor-widget elementor-widget-heading\" data-id=\"5cb32af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pilier 5 : \nLe tone of voice, la voix de votre marque<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f8b742 elementor-widget elementor-widget-text-editor\" data-id=\"8f8b742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le tone of voice, c&rsquo;est la personnalit\u00e9 de votre label exprim\u00e9e \u00e0 l&rsquo;\u00e9crit. <br \/>Ce n&rsquo;est pas seulement <em>ce que vous dites<\/em>, mais <em>comment vous le dites<\/em>. <br \/>C&rsquo;est donc l&rsquo;un des \u00e9l\u00e9ments les plus diff\u00e9renciants de votre identit\u00e9, et l&rsquo;un des plus n\u00e9glig\u00e9s.<\/p><p>Concr\u00e8tement, un tone of voice peut \u00eatre :<\/p><ul><li><strong>Chaleureux et complice,<\/strong> comme un ami qui vous recommande un album<\/li><li><strong>Engag\u00e9 et militant, <\/strong>comme un manifeste artistique<\/li><li><strong>D\u00e9cal\u00e9 et humoristique <\/strong>comme Ed Banger Records<\/li><li><strong>Professionnel et \u00e9l\u00e9gant<\/strong>\u00a0comme PIAS France<\/li><\/ul><p>En effet, votre audience ne lit pas seulement vos contenus, elle les <em>ressent<\/em>. Par cons\u00e9quent, un ton incoh\u00e9rent ou g\u00e9n\u00e9rique cr\u00e9e une distance. \u00c0 l&rsquo;inverse, un tone of voice assum\u00e9 et constant construit une relation de confiance dans le temps.<\/p><p>Finalement, consid\u00e9rez-le comme votre signature \u00e9crite : <br \/>elle doit \u00eatre aussi reconnaissable que votre logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-172bda3 e-con e-atomic-element e-flexbox-base e-172bda3-ee0eb3d\" data-id=\"172bda3\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"172bda3\">\n    \t\t<div class=\"elementor-element elementor-element-ed5611b elementor-widget elementor-widget-heading\" data-id=\"ed5611b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">LES BONNES PRATIQUES <\/h3>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-bd8b971 e-con e-atomic-element e-flexbox-base e-bd8b971-1a030c1\" data-id=\"bd8b971\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"bd8b971\">\n    \t\t<div class=\"elementor-element elementor-element-0960bac elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0960bac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Conna\u00eetre son audiance<\/strong>\u00a0: Adaptez le ton \u00e0 votre <strong>public cible,<\/strong> le label de musique \u00e9lectronique n\u2019a pas le m\u00eame tone qu\u2019un label de classique<br \/><strong>Authenticit\u00e9<\/strong> : Soyez <strong>vrai<\/strong> dans votre communication<br \/><strong>Adaptabilit\u00e9<\/strong> : <strong>Votre ton s&rsquo;adapte selon les supports que vous utilisez,\u00a0<br \/><\/strong>r\u00e9seaux sociaux, site web ou communiqu\u00e9s de presse<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-dc48940 e-con e-atomic-element e-flexbox-base e-dc48940-d466190\" data-id=\"dc48940\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"dc48940\">\n    \t\t<div class=\"elementor-element elementor-element-359ffb5 elementor-widget elementor-widget-spacer\" data-id=\"359ffb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-85cbda0 e-con e-atomic-element e-flexbox-base e-85cbda0-51d232d\" data-id=\"85cbda0\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"85cbda0\">\n    \t\t<div class=\"elementor-element elementor-element-c6923f3 elementor-widget elementor-widget-heading\" data-id=\"c6923f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UNE ERREUR \u00c0 \u00c9VITER<\/h3>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7bc379e e-con e-atomic-element e-flexbox-base e-7bc379e-50eec15\" data-id=\"7bc379e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7bc379e\">\n    \t\t<div class=\"elementor-element elementor-element-74cbb4e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"74cbb4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u2022 <strong>Une utilisation excessive de l\u2019IA<\/strong> dans la r\u00e9daction peut uniformiser le texte et lui faire perdre sa singularit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-8975a70 e-con e-atomic-element e-flexbox-base e-8975a70-fff81b6\" data-id=\"8975a70\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"8975a70\">\n    \t\t<div class=\"elementor-element elementor-element-bc454f5 elementor-widget elementor-widget-spacer\" data-id=\"bc454f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5f0dbf2 e-con e-atomic-element e-flexbox-base e-5f0dbf2-8a01075\" data-id=\"5f0dbf2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5f0dbf2\">\n    <div class=\"elementor-element elementor-element-d22da77 e-con e-atomic-element e-flexbox-base e-d22da77-c70409c\" data-id=\"d22da77\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d22da77\">\n    \t\t<div class=\"elementor-element elementor-element-fed6231 elementor-widget elementor-widget-heading\" data-id=\"fed6231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'identit\u00e9 visuelle de votre label, un atout \u00e0 ne pas n\u00e9gliger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5685d elementor-widget elementor-widget-text-editor\" data-id=\"3b5685d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pour conclure, vous l\u2019aurez compris : <strong>une direction artistique pour un label n\u2019est pas un luxe, c\u2019est une n\u00e9cessit\u00e9.<\/strong>\u00a0Ajoutons que, dans un paysage musical satur\u00e9 comme le n\u00f4tre, o\u00f9 <strong>1 label sur 3 dispara\u00eet en moins de 5 ans<\/strong> (source : SACEM 2025), <strong>ce qui vous diff\u00e9rencie, c\u2019est votre capacit\u00e9 \u00e0 marquer les esprits en un clin d\u2019\u0153il.<\/strong><\/p><p>Cette capacit\u00e9 \u00e0 marquer les esprits passe par : <br \/><strong>\u2022 Votre logo<\/strong> (la signature de votre marque) <br \/><strong>\u2022 Votre palette de couleurs<\/strong> (l\u2019\u00e9motion qui vous d\u00e9finit)\u00a0<br \/><strong>\u2022 Votre typographie<\/strong> (le ton de votre discours)\u00a0<br \/><strong>\u2022 Votre imagerie<\/strong> (l\u2019\u00e2me de votre univers)\u00a0<br \/><strong>\u2022 Votre tone of voice<\/strong> (la voix qui vous rend humain)<\/p><p><strong>N\u00e9anmoins, la direction artistique pour votre label n\u2019est pas une solution magique, mais c\u2019est l\u2019un des leviers les plus puissants pour vous diff\u00e9rencier dans un secteur o\u00f9 la concurrence est f\u00e9roce.<\/strong><\/p><p>Par ailleurs, <strong>d\u2019autres crit\u00e8res<\/strong> (strat\u00e9gie de distribution, qualit\u00e9 des artistes, r\u00e9seau de partenaires, etc.) jouent un r\u00f4le cl\u00e9 dans le d\u00e9veloppement d\u2019un label. <strong>Mais une direction artistique pour un label agit comme un acc\u00e9l\u00e9rateur invisible<\/strong> : elle <strong>capture l\u2019attention<\/strong>, <strong>renforce la cr\u00e9dibilit\u00e9<\/strong> et <strong>cr\u00e9e un lien \u00e9motionnel<\/strong> avec votre audience avant m\u00eame qu\u2019elle n\u2019\u00e9coute un seul morceau.<\/p><p>En outre, en ma\u00eetrisant les <strong>5 piliers<\/strong> que nous avons explor\u00e9s :\u00a0<strong>logo, couleurs, typographie, imagerie et tone of voice,<\/strong>\u00a0vous ne vous contentez pas d\u2019exister mais\u00a0<strong>vous marquez les esprits.<\/strong> Pour conclure, dans un paysage musical o\u00f9 <strong>l\u2019oubli est plus rapide que l\u2019engagement<\/strong>, c\u2019est cette <strong>m\u00e9morabilit\u00e9<\/strong> qui fera la diff\u00e9rence entre un label qui survit et un label qui domine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-e22b1c5 e-con e-atomic-element e-flexbox-base e-e22b1c5-6b7f346\" data-id=\"e22b1c5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e22b1c5\">\n    <div class=\"elementor-element elementor-element-2d1988f e-con e-atomic-element e-flexbox-base e-2d1988f-f4b949b\" data-id=\"2d1988f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2d1988f\">\n    \t\t<div class=\"elementor-element elementor-element-c53e7ef elementor-widget elementor-widget-heading\" data-id=\"c53e7ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Passez \u00e0 l\u2019action d\u00e8s aujourd\u2019hui<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d62a64 elementor-widget elementor-widget-text-editor\" data-id=\"7d62a64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Puisque vous arrivez \u00e0 la fin de l&rsquo;article, vous avez maintenant <strong>toutes les cl\u00e9s<\/strong> pour construire une identit\u00e9 visuelle qui <strong>capture l\u2019attention, fid\u00e9lise votre audience et propulse votre label.<\/strong> Mais comme le disait <strong>Jean-Michel Jarre<\/strong> : <em>\u00ab\u00a0Une id\u00e9e, c\u2019est comme une graine. Si vous ne la plantez pas, elle ne poussera jamais.\u00a0\u00bb<\/em><\/p>\n<p>Alors, <strong>par o\u00f9 commencer ?<\/strong><\/p>\n<p><strong>\u2192 1. Auditez votre identit\u00e9 actuelle<\/strong> (\u00eates-vous coh\u00e9rent sur les 5 piliers ?)<\/p>\n<p><strong>\u2192 2. Identifiez vos faiblesses<\/strong> (quel pilier m\u00e9rite le plus votre attention ?)<\/p>\n<p><strong>\u2192 3. Agissez<\/strong> (avec une strat\u00e9gie claire et des outils adapt\u00e9s)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-e93b7c1 e-con e-atomic-element e-flexbox-base e-e93b7c1-2a81358\" data-id=\"e93b7c1\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e93b7c1\">\n    <div class=\"elementor-element elementor-element-3849624 e-con e-atomic-element e-flexbox-base e-3849624-e8cfee5\" data-id=\"3849624\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3849624\">\n    \t\t<div class=\"elementor-element elementor-element-c14fce1 elementor-widget elementor-widget-heading\" data-id=\"c14fce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B\u00e9n\u00e9ficiez d'un accompagnement personnalis\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ccc4d1 elementor-widget elementor-widget-text-editor\" data-id=\"7ccc4d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Je suis\u00a0<strong>Thibaut Abadie Garcia<\/strong>, directeur artistique et strat\u00e8ge en communication freelance. J&rsquo;accompagne les labels dans la <strong>cr\u00e9ation et le d\u00e9veloppement d\u2019identit\u00e9s visuelles percutantes<\/strong>, <strong>strat\u00e9giques et m\u00e9morables.<\/strong><\/p><p>Mon approche ? Je travaille dans un souci de <strong>coh\u00e9rence<\/strong> et de <strong>sens<\/strong>, avec <strong>une r\u00e9ponse sur mesure \u00e0 chaque projet<\/strong>,<strong>\u00a0data-driven et 100% fran\u00e7aise.<\/strong><\/p><p>\u2192 <strong>Vous voulez un audit gratuit<\/strong> de votre identit\u00e9 actuelle ?\u00a0<br \/><strong>\u2192 Vous cherchez \u00e0 refondre votre branding<\/strong> pour plus d\u2019impact ?\u00a0<br \/><strong>\u2192 Vous avez besoin d\u2019un partenaire cr\u00e9atif<\/strong> pour vos pochettes d&rsquo;albums, votre site ou vos r\u00e9seaux ?<\/p><p><strong>Contactez moi d\u00e8s maintenant<\/strong> et <strong>transformons votre label en une marque incontournable.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-f260663 e-con e-atomic-element e-flexbox-base e-e6277d8\" data-id=\"f260663\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f260663\">\n    <div class=\"elementor-element elementor-element-4ffeb91 e-con e-atomic-element e-flexbox-base e-b465603\" data-id=\"4ffeb91\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4ffeb91\">\n    \t\t<div class=\"elementor-element elementor-element-e77b88b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e77b88b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/thibaut-abadie-garcia.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u2192 Contact me \u2190<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7c634ab e-con e-atomic-element e-flexbox-base e-813fec8\" data-id=\"7c634ab\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7c634ab\">\n    \t\t<div class=\"elementor-element elementor-element-cea5d0f elementor-align-left elementor-widget elementor-widget-button\" data-id=\"cea5d0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/thibaut-abadie-garcia.com\/en\/services\/identite-visuelle\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u2192 D\u00e9couvrir mon srevice de cr\u00e9ation d'identit\u00e9 visuelle \u2190<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Pour d\u00e9buter cet article, je vais vous parler de l&rsquo;importance du choix de la direction artistique d&rsquo;un label. Ensuite, nous [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direction-artistique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Direction artistique pour un label : les 5 piliers de votre identit\u00e9<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les 5 piliers d\u2019une direction artistique pour un label : logo, couleurs, typo, imagerie et tone of voice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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