Collectif CHARBON is an art direction and event production project born in Cholet, France, in 2023,
in a setting with no infrastructure or budget dedicated to electronic music.
CULTURE
• Organisation / Management
• Graphic design
• Print
• Motion design
• Video
2023 – 2024
ART DIRECTION AND EVENT PRODUCTION
CHARBON Collective
Creating without waiting
Collectif CHARBON grew out of a simple observation: Cholet lacked stages for electronic music. No infrastructure, no budget, no network. Just a town, an idea and an association created from scratch to give it a framework.
As a freelance art director, I took charge of the entire creative and organisational chain: designing the visual identity, creating all the communication materials, programming the line-ups, approaching venues, managing artist relations, stage design and on-the-day filming.
A strong, consistent visual identity
The graphic world rests on a sharp black and white, lifted by an acid green: a visual tension between underground aesthetics and the energy of the electronic scene.
The social media editorial direction relies on a deliberately offbeat choice:
Louis de Funès as a recurring figure, for a memorable and singular result.
Concrete results with no advertising budget
In two years of existence, the collective has organised more than 50 dates and reached more than 90,000 views on Instagram, all of them organic. This is a direct indicator of the consistency and effectiveness of a well-built content strategy, and of art direction and event production that are consistent and appealing.
example of a projection shown during the events
A total project, a complete method
To explore all the content created for the collective,
visit Instagram: @collectif_charbon
Thank you to all the artists, venues and people who made each date unique.