Hawia Project – Label

Hawia Project est un projet musical porté par Thomas Michel, doctorant en anthropologie à l’Université Paris Cité et à l’Institut Français du Proche-Orient. Réunissant des rappeurs français, marocains et cisjordaniens, l’album est autant un acte artistique qu’un acte politique — les revenus générés sont reversés à des associations au service du peuple palestinien.

A project with a strong identity, which couldn’t settle for a generic aesthetic.

The colour scheme is radical: black, white and the green of the Palestinian flag. There are no decorative colours; every shade carries a meaning. The illustration is hand-drawn, with a grunge aesthetic that roots the project in a visual tradition of resistance and activism, a far cry from the polished aesthetics of commercial rap.

The logo combines two styles: a typeface inspired by Fraktur, those Gothic characters with their sharp thick and thin strokes, steeped in history. For the name Hawia, set against a geometric, condensed typeface for Project. A deliberate tension between heritage and the contemporary, between the project’s cultural depth and its current collective form.