Art direction services & brand identity

I work with brands, venues and cultural projects, from creating a visual world to evolving an existing identity.

Three art direction services to give your project direction, as a one-off or over the long term.

Art direction • Brand identity • COMMUNICATION and content

VISION → IDENTITY → ROLL-OUT

01.
VISION

ART DIRECTION

Giving a project a clear, consistent vision

I define the visual choices, references, graphic language and image direction that give your project its personality. For labels and artists, this approach often takes the form of an album cover.

Visual world
Image direction
Creative concept
Production supervision
Cross-channel consistency

Identité Kafémo, du croquis au logo final, jusqu’au paquet de café artisanal
02.
IDENTITY

BRAND IDENTITY

BUILDING A CLEAR, RECOGNISABLE IDENTITY

From graphic identity to its applications, I design visual systems that are consistent, distinctive and built to last.

Graphic identity
Logo and brand system
Typography & colour
Graphic principles
Brand guidelines

Identité Les RDV de Camille : palette de couleurs, logo et affiche de l'afterwork DJ set
03.
ROLL-OUT

COMMUNICATION AND CONTENT

Keeping an identity alive and EVOLVING beyond its graphic system

I define your communication strategy, then roll out your identity through consistent campaigns, content and materials.

Communication strategy
Editorial design
Digital
Social media
Motion design
Event materials

Communication ATECH déclinée du catalogue 2025 au stand de salon et aux supports digitaux

Frequently asked questions

What is the difference between art direction and brand identity?

Art direction defines a project’s vision: its references, its tone and its visual choices.
Brand identity turns that vision into a lasting system: logo, colours, typography and brand guidelines.

It depends on your starting point. If your image still has to be built, start with art direction or brand identity. If it already exists but lacks consistency or visibility, communication and content are often the right way in.

Both. I can take on a specific assignment, such as an album cover, or support your communication over the long term.

No. I am based in Biarritz and work with clients across France and internationally, both locally and remotely.

define → build → bring to life

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